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Geberit

Fail

Demand is soft, at -31.0% this quarter, so Geberit is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€324K/yr124K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
54%top-5 click share · 11 brands · 69 sellers

Flapen Score

Geberit against its category

The dotted line is the Baumarkt average. Past it, Geberit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geberit market on Amazon at a glance

Shoppers on Amazon Germany searched for Geberit 124K times last year and spent an estimated €324K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €324K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
1.4%
Market size, estimated
€324Ka year
Peak month
January2.5× the quietest month
Top search term
geberit spülkasten90K searches a year

02 · Price

A sale here is worth €184.74.

Listings sell for €184.74 on average, from €19.92 to €493.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €184.74 that is €0 to €18K a year per listing.

Average price
€184.74above the $15 to $100 sweet spot
Price range
€19.92–€493.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€18K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #217 within Küchen- & Badarmaturen. It carries 400 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
25%
Out of stock, average day
0.5%
Average rank
#217in Küchen- & Badarmaturen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
400per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Geberit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

69

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

7%

  • Brand 153%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 7%)

Demand

Geberit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Geberit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geberit spülkasten90K/yr
  • geberit duofix23K/yr
  • geberit unterputz spülkasten7K/yr
  • geberit duofix sigma5K/yr

Reviews and returns

What reviews say buyers love and hate about Geberit

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Montage/Installation”
2.6%of orders come back
“WC schlechte montage”
A buyer, on “Montage/Installation”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Geberit questions

Answered from the same tracked data.