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Gartenmesser

Fail

Shoppers spend an estimated $83K a year here, so Gartenmesser is a Fail.

Flapen Score
49
49 / 100
Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size
€83K/yr173K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
47%top-5 click share · 12 brands · 209 sellers

Flapen Score

Gartenmesser against its category

The dotted line is the Baumarkt average. Past it, Gartenmesser is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gartenmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Gartenmesser 173K times last year and spent an estimated €83K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.5%
Market size, estimated
€83Ka year
Peak month
July3.5× the quietest month
Top search term
fiskars messer91K searches a year

02 · Price

A sale here is worth €19.38.

Listings sell for €19.38 on average, from €6.14 to €83.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €19.38 that is €2K to €5K a year per listing.

Average price
€19.38inside the $15 to $100 sweet spot
Price range
€6.14–€83.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #88 within Messer, Teile & Zubehör. It carries 871 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#88in Messer, Teile & Zubehör
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
871per listing
Listings tracked
32

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gartenmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

209

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

8%

  • Brand 171%
  • Brand 27%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 8%)

Demand

Gartenmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Gartenmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiskars messer91K/yr
  • gartenmesser32K/yr
  • rasenmesser5K/yr
  • erntemesser6K/yr
  • gartenmesser unkraut4K/yr
  • fiskars küchenmesser11K/yr
  • gärtnermesser5K/yr
  • fiskars küche6K/yr
  • messer fiskars5K/yr
  • fiskars messer set4K/yr

Reviews and returns

What reviews say buyers love and hate about Gartenmesser

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Nicht nur ärgerlich wegen der schlechten Qualität”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gartenmesser questions

Answered from the same tracked data.