Fußbodenheizung
FailDemand is soft, at -51.6% this quarter, so Fußbodenheizung is a Fail.
- Flapen Score
- 35 / 100Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 4935
- Market size
- €46K/yr242K searches / yr
- 90-day growth
- -51.6%search demand this quarter
- Competition
- 49%top-5 click share · 10 brands · 17 sellers
Flapen Score
Fußbodenheizung against its category
The dotted line is the Baumarkt average. Past it, Fußbodenheizung is stronger. Inside it, weaker.
Market
The Fußbodenheizung market on Amazon at a glance
Shoppers on Amazon Germany searched for Fußbodenheizung 242K times last year and spent an estimated €46K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.
- Searches, last 12 months
- 242K
- Growth, 90 days vs prior 90
- -51.6%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €46Ka year
- Peak month
- January2.9× the quietest month
- Top search term
- elektrische fußbodenheizung64K searches a year
02 · Price
A sale here is worth €111.46.
Listings sell for €111.46 on average, from €18.12 to €241.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €111.46 that is €0 to €11K a year per listing.
- Average price
- €111.46above the $15 to $100 sweet spot
- Price range
- €18.12–€241.67
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€11K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #62 within Baubedarf. It carries 167 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 41%
- Out of stock, average day
- 2.8%
- Average rank
- #62in Baubedarf
- Average rating
- 4.67 starsAmazon Germany average 4.37 stars
- Average reviews
- 167per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Fußbodenheizung products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
VILSTEIN Elektrische Fußbodenheizung 150W/m Komplettset mit Touchscreen-Thermostat IP67 Heizmatte für Fliesen Laminat Parkett & mehr Twin-Technologie 1m bis 15m
- Price
- €79.25
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 10y ago
![VILSTEIN Elektrische Fußbodenheizung [150W/m] - Bodenheizung Elektrisch geeignet für Laminat Fliesen & mehr - Elektro Fussbodenheizung - Elektrische Heizmatte Fußboden - (5x0.5m - 2.5qm)](https://m.media-amazon.com/images/I/51m34dKPn6L.jpg)
VILSTEIN Elektrische Fußbodenheizung [150W/m] - Bodenheizung Elektrisch geeignet für Laminat Fliesen & mehr - Elektro Fussbodenheizung - Elektrische Heizmatte Fußboden - (5x0.5m - 2.5qm)
- Price
- €110.57
- Rating
- 4.6/5
- Reviews
- 843
- Age
- 10y ago
![VILSTEIN Elektrische Fußbodenheizung [200W/m] - Bodenheizung Elektrisch geeignet für Fliesen Laminat Fliesen & mehr - Elektro Fussbodenheizung - Elektrische Heizmatte Fußboden - (3x0.5m - 1.5qm)](https://m.media-amazon.com/images/I/51FIeP+84aL.jpg)
VILSTEIN Elektrische Fußbodenheizung [200W/m] - Bodenheizung Elektrisch geeignet für Fliesen Laminat Fliesen & mehr - Elektro Fussbodenheizung - Elektrische Heizmatte Fußboden - (3x0.5m - 1.5qm)
- Price
- €116.71
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago

AEG elektrische Fußbodenheizung Komplettset 4 m 160 W/m Basis Thermo Boden TBS TB 160/4 Set Plus 205804
- Price
- €193.00
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 3y ago

Warmcoin Elektrische Fußbodenheizung All-in-One Set 160 W/m Fliesen Laminat & Vinyl 1 5 m Inkl. W100 Schwarz WiFi-Thermostat mit Touchscreen Modernes Design & App-Steuerung
- Price
- €110.25
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
Trending
estimated 90-day click momentum
AEG elektrische Fußbodenheizung Komplettset 2 5 m 200 W/m Comfort Turbo Thermo Boden TBS TC 200/2.5 Set Plus 205819
- Price
- €208.30
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 3y ago

Warmcoin Elektrische Fußbodenheizung All-in-One Set 160 W/m Fliesen Laminat & Vinyl 1 5 m Inkl. W100 Schwarz WiFi-Thermostat mit Touchscreen Modernes Design & App-Steuerung
- Price
- €110.25
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago

Elektrische Fußbodenheizung für Fliesen: Zweiader-Heizmatte WARMON CLASSIC 150 W/m inkl. Thermostat mit Bodensensor Thermostat: Mattengröße:1 5 m
- Price
- €78.93
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 11mo ago

Elektrische Fußbodenheizung 150 W/m Heizmatte Komplettset mit WLAN-Thermostat Fußbodenheizmatte für Fliesen Steinzeug Steinböden 2m
- Price
- €110.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Flexithermo Standart elektrische Fußbodenheizung Komplett-Set I Heizleistung 150 W/m (2 0m x 0 5m; 1m) Fußbodenheizung elektrisch f. Böden aller Art I inkl. Digital-Thermostat mit Wochenprogramm
- Price
- €82.72
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date
Elektrische Fußbodenheizung für Fliesen: Zweiader-Heizmatte WARMON CLASSIC 150 W/m inkl. Thermostat mit Bodensensor Thermostat: Mattengröße:1 5 m
- Price
- €78.93
- Rating
- 4.5/5
- Reviews
- 3
- Age
- 11mo ago

Elektrische Fußbodenheizung für Fliesen: Zweiader-Heizmatte WARMON ULTRA 200 W/m inkl. Thermostat mit Bodensensor Thermostat:Analog Mattengröße:1 m
- Price
- €77.20
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago

Warmcoin Elektrische Fußbodenheizung Paket 160 W/m Fliesen Laminat & Vinyl 0 5 m W40 WLAN-Thermostat mit komfortabler Temperatursteuerung Smart Home
- Price
- €81.53
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Elektrische Fußbodenheizung 150 W/m Heizmatte Komplettset mit WLAN-Thermostat Fußbodenheizmatte für Fliesen Steinzeug Steinböden 2m
- Price
- €110.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Elektrische Fußbodenheizung 150 W/m Heizmatte Komplettset mit WLAN-Thermostat Fußbodenheizmatte für Fliesen Steinzeug Steinböden 2 5m
- Price
- €116.22
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
17
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
8%
- VILSTEIN41%
- Warmcoin22%
- AEG13%
- ew direkt6%
- energicwave5%
- WARMON4%
- Open — no brand owns it (4 brands, 8%)
Demand
Fußbodenheizung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Fußbodenheizung search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elektrische fußbodenheizung64K/yr
- fußbodenheizung47K/yr
- fussbodenheizung elektrisch38K/yr
- fußbodenheizung elektrisch35K/yr
- fussbodenheizung20K/yr
- bodenheizung elektrisch10K/yr
- elektro fussbodenheizung7K/yr
- bodenheizung7K/yr
- elektrische bodenheizung4K/yr
- elektrische fussbodenheizung matte3K/yr
Reviews and returns
What reviews say buyers love and hate about Fußbodenheizung
We read the reviews and the return reasons for every product selling here.
“leider nicht so günstig.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fußbodenheizung questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









