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Fritz Steckdose

Fail

The top 5 products take 100% of clicks, so Fritz Steckdose is a Fail.

Flapen Score
41
41 / 100
Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size
€343K/yr108K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 95 sellers

Flapen Score

Fritz Steckdose against its category

The dotted line is the Baumarkt average. Past it, Fritz Steckdose is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fritz Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Fritz Steckdose 108K times last year and spent an estimated €343K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €343K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
9.2%
Market size, estimated
€343Ka year
Top search term
fritz steckdose28K searches a year

02 · Price

A sale here is worth €34.65.

Listings sell for €34.65 on average, from €7.80 to €61.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At €34.65 that is €43K to €52K a year per listing.

Average price
€34.65inside the $15 to $100 sweet spot
Price range
€7.80–€61.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
1,250–1,500
Revenue per listing a year
€43K–€52K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #57 within Steckdosen & Zubehör. It carries 6,770 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
20%
Out of stock, average day
3.3%
Average rank
#57in Steckdosen & Zubehör
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
6,770per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Fritz Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

95

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Search terms

Top Fritz Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fritz steckdose28K/yr
  • fritz dect 20025K/yr
  • fritz steckdose smart home12K/yr
  • fritz smart energy 2005K/yr
  • fritzbox steckdose6K/yr
  • fritz dect 200 steckdose6K/yr
  • avm steckdose8K/yr
  • fritz 2004K/yr
  • dect 2004K/yr
  • fritz wlan steckdose3K/yr

Reviews and returns

What reviews say buyers love and hate about Fritz Steckdose

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Montage/Installation”
23%of negative reviews mention “Konnektivität – insgesamt”
1.6%of orders come back
“Verliert Verbindung”
A buyer, on “Konnektivität – insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fritz Steckdose questions

Answered from the same tracked data.