fluke
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,288.59avg incumbent reviews — the moat a new listing must climb
Market size
Good€313K€313K/yr · 203K searches
Avg price
Okay€179.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Price range
Bad€40.53–€366.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, fluke is a €313K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
fluke market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €269K–€358K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 1.0%
- Avg brand age
- 58 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Fluke97%
- Bosch3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top fluke search terms
- fluke103K/yr
- fluke multimeter61K/yr
- multimeter fluke28K/yr
- fluk6K/yr
- fluke messgerät6K/yr
Top fluke products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Fluke 15B+ Digital Multimeter
Fluke€91.7263 rev
Fluke 17B+ Digital Multimeter
Fluke€126.8843 rev
Fluke 107 Pocket Digital Multimeter
Fluke€111.117 rev
Bosch Professional Digitales Multimeter GDM 600-15 (True RMS invertiertes LCD misst Frequenz/Durchgang/Widerstand/Kapazität Min/Max/Durchschnitt Messleitungen MS 90)
Bosch€123.30128 rev
FLK-FEV300-CON-TY2
Fluke€280.112 rev
What buyers say about fluke
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Qualität”
“super Preisleistung für ein Markengerät”
“Einfach zu bedienen und handlich”
“Sehr robust und super Qualität”
“Tolles Gerät, Messungen sind top”
“Der gelieferte Artikel entspricht in vollem Umfang den Erwartungen”
“Beleuchtung funktioniert”
“Macht zuverlässig das, was er soll; Spitzenqualität und -design”
“Durch die kompakte Bauform liegt es auch sehr gut in der Hand”
“Durch die kompakte Bauform liegt es auch sehr gut in der Hand”
What buyers complain about
“Günstige sind besser”
“Leider defekt nach 2 Monaten / keine Gewährleistung”
“Der Preis ist natürlich höher als bei No-Name-Alternativen”
“Es war wahrscheinlich ein rückläufer”
“Das Display hat einen Fehler”
Top return reasons
Common questions
- Is fluke profitable to sell on Amazon Germany?
- The niche generates €313K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the fluke niche?
- 2 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fluke?
- Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.6%.
- When does demand for fluke peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the fluke niche?
- Listings span €40.53–€366.57; the average listing price is €179.05 (sweet spot $15–$100). The average incumbent carries 1,289 reviews — the moat a new listing must climb.