- Flapen Score
- 37 / 100Ranks 2,817 of 3,232 Baumarkt niches · −12 vs the category median of 4937
- Market size
- €313K/yr203K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 63%top-5 click share · 2 brands · 66 sellers
Flapen Score
Fluke against its category
The dotted line is the Baumarkt average. Past it, Fluke is stronger. Inside it, weaker.
Market
The Fluke market on Amazon at a glance
Shoppers on Amazon Germany searched for Fluke 203K times last year and spent an estimated €313K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €313K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €313Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- fluke103K searches a year
02 · Price
A sale here is worth €179.05.
Listings sell for €179.05 on average, from €40.53 to €366.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €179.05 that is €0 to €18K a year per listing.
- Average price
- €179.05above the $15 to $100 sweet spot
- Price range
- €40.53–€366.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€18K
- Returns
- 1.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #142 within Werkzeuge & Prüfgeräte. It carries 1,289 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #142in Werkzeuge & Prüfgeräte
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,289per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Fluke products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fluke 15B+ Digital Multimeter
- Price
- €91.72
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago

Fluke 17B+ Digital Multimeter
- Price
- €126.88
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 9mo ago

Fluke 115 Echteffektiv-Multimeter
- Price
- €189.29
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 18y ago

Fluke 117 Elektriker-Multimeter
- Price
- €256.25
- Rating
- 4.8/5
- Reviews
- 5,057
- Age
- 17y ago

Fluke 179 Echteffektiv-Digitalmultimeter
- Price
- €342.56
- Rating
- 4.6/5
- Reviews
- 472
- Age
- 19y ago
Trending
estimated 90-day click momentum
Fluke 107 Pocket Digital Multimeter
- Price
- €111.11
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago

Fluke 15B+ Digital Multimeter
- Price
- €91.72
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago

FLUKE-302+/EUR
- Price
- €90.20
- Rating
- 4.7/5
- Reviews
- 2,501
- Age
- 11y ago

Fluke 17B+ Digital Multimeter
- Price
- €126.88
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 9mo ago

Fluke Echteffektiv-Strommesszange 325
- Price
- €222.82
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 13y ago
Newest
by launch date
Fluke 15B+ Digital Multimeter
- Price
- €91.72
- Rating
- 4.8/5
- Reviews
- 63
- Age
- 9mo ago

Fluke 17B+ Digital Multimeter
- Price
- €126.88
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 9mo ago

Fluke 107 Pocket Digital Multimeter
- Price
- €111.11
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 9mo ago

Bosch Professional Digitales Multimeter GDM 600-15 (True RMS invertiertes LCD misst Frequenz/Durchgang/Widerstand/Kapazität Min/Max/Durchschnitt Messleitungen MS 90)
- Price
- €123.30
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 1y ago

FLK-FEV300-CON-TY2
- Price
- €280.11
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
66
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
0%
- Fluke97%
- Bosch3%
- Open — no brand owns it (0%)
Demand
Fluke search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Fluke search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fluke103K/yr
- fluke multimeter61K/yr
- multimeter fluke28K/yr
- fluk6K/yr
- fluke messgerät6K/yr
Reviews and returns
What reviews say buyers love and hate about Fluke
We read the reviews and the return reasons for every product selling here.
“Günstige sind besser”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fluke questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









