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Fliesenreiniger

Fail

Demand is soft, at -20.2% this quarter, so Fliesenreiniger is a Fail.

Flapen Score
42
42 / 100
Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size
€104K/yr179K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
68%top-5 click share · 14 brands · 99 sellers

Flapen Score

Fliesenreiniger against its category

The dotted line is the Baumarkt average. Past it, Fliesenreiniger is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fliesenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Fliesenreiniger 179K times last year and spent an estimated €104K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
4.5%
Market size, estimated
€104Ka year
Peak month
October1.5× the quietest month
Top search term
fliesenreiniger104K searches a year

02 · Price

A sale here is worth €12.91.

Listings sell for €12.91 on average, from €2.44 to €35.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €12.91 that is €3K to €6K a year per listing.

Average price
€12.91under the $15 to $100 sweet spot
Price range
€2.44–€35.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #55 within Reinigungswerkzeuge. It carries 3,126 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#55in Reinigungswerkzeuge
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
3,126per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fliesenreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

99

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

17%

  • Brand 131%
  • Brand 224%
  • Brand 312%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 17%)

Demand

Fliesenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Fliesenreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fliesenreiniger104K/yr
  • fliesenreiniger extra stark23K/yr
  • fliesen reiniger20K/yr
  • fliesenreiniger bad8K/yr
  • fliesen reinigen5K/yr
  • solubrillo fliesenreiniger7K/yr
  • tile cleaner3K/yr
  • fliesen reiniger extra stark3K/yr
  • bodenfliesen reiniger3K/yr
  • bodenreiniger fliesen3K/yr

Reviews and returns

What reviews say buyers love and hate about Fliesenreiniger

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Einfache Reinigung”
23%of negative reviews mention “Einfache Reinigung”
1.4%of orders come back
“Putzt nicht gut”
A buyer, on “Einfache Reinigung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fliesenreiniger questions

Answered from the same tracked data.