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Fliesenfarbe

Fail

Buyers convert on only 0.7% of searches, so Fliesenfarbe is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€106K/yr502K searches / yr
90-day growth
-24.9%search demand this quarter
Competition
58%top-5 click share · 12 brands · 42 sellers

Flapen Score

Fliesenfarbe against its category

The dotted line is the Baumarkt average. Past it, Fliesenfarbe is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fliesenfarbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Fliesenfarbe 502K times last year and spent an estimated €106K. The top 5 brands take 89% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
-24.9%
Conversion, latest week
0.7%
Market size, estimated
€106Ka year
Peak month
October1.6× the quietest month
Top search term
fliesenfarbe161K searches a year

02 · Price

A sale here is worth €28.79.

Listings sell for €28.79 on average, from €12.36 to €47.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €28.79 that is €3K to €7K a year per listing.

Average price
€28.79inside the $15 to $100 sweet spot
Price range
€12.36–€47.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 4% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #81 within Malerbedarf, Werkzeuge & Tapeten. It carries 410 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
4%
Out of stock, average day
0.2%
Average rank
#81in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
410per listing
Listings tracked
28

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fliesenfarbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

8%

  • Brand 147%
  • Brand 216%
  • Brand 316%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 8%)

Demand

Fliesenfarbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Fliesenfarbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fliesenfarbe161K/yr
  • fliesenlack83K/yr
  • fliesenfarbe badezimmer62K/yr
  • fliesenlack badezimmer52K/yr
  • fliesenfarbe küche20K/yr
  • fliesenfarbe bad13K/yr
  • fliesenlack aussenbereich terrasse7K/yr
  • fliesen farbe11K/yr
  • fliesenlack küche11K/yr
  • fliesenfarbe boden13K/yr

Reviews and returns

What reviews say buyers love and hate about Fliesenfarbe

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Farbe”
23%of negative reviews mention “Lackqualität”
0.1%of orders come back
“Farbe hält nicht”
A buyer, on “Lackqualität”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fliesenfarbe questions

Answered from the same tracked data.