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Flachdübel

Fail

Demand is soft, at -35.0% this quarter, so Flachdübel is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€97K/yr75K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 41 sellers

Flapen Score

Flachdübel against its category

The dotted line is the Baumarkt average. Past it, Flachdübel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flachdübel market on Amazon at a glance

Shoppers on Amazon Germany searched for Flachdübel 75K times last year and spent an estimated €97K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
6.4%
Market size, estimated
€97Ka year
Peak month
January2.1× the quietest month
Top search term
flachdübel29K searches a year

02 · Price

A sale here is worth €20.06.

Listings sell for €20.06 on average, from €7.54 to €46.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €20.06 that is €2K to €5K a year per listing.

Average price
€20.06inside the $15 to $100 sweet spot
Price range
€7.54–€46.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #216 within Nägel, Schrauben & Befestigungen. It carries 1,091 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
77%
Out of stock, average day
7.1%
Average rank
#216in Nägel, Schrauben & Befestigungen
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
1,091per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Flachdübel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

41

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

9%

  • Brand 134%
  • Brand 227%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 9%)

Demand

Flachdübel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Flachdübel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flachdübel29K/yr
  • lamello24K/yr
  • lamello 209K/yr
  • lamello flachdübel6K/yr
  • flachdübel 205K/yr
  • lamellos3K/yr

Reviews and returns

What reviews say buyers love and hate about Flachdübel

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Eine präzisere Passform wäre wünschenswert”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Flachdübel questions

Answered from the same tracked data.