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filtervlies

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 26Conversion 58Competition 69Returns 98Price range 75Avg price 74Brand share 78Review moat 86Quality gap 65

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great281.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Great€4.34–€46.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.87

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Market size

Bad€43K

€43K/yr · 58K searches

According to Flapen's Amazon Germany niche tracking, filtervlies is a €43K/yr Amazon Germany market (58K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

filtervlies market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€37K–€45K
units × avg price
Conversion rate
5.0%
Avg BSR
#215
Page quality
0%
Prime
62%
Sponsored
88%
Out of stock
2.7%
Avg brand age
52 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

36

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

44%

Top 20: 85%

Open market

38%

  • Schahba22%
  • HYRYC11%
  • calimaero9%
  • TGHongKy9%
  • Florade7%
  • BremerLuft5%

Demand

Weekly Amazon search volume, last 18 weeks — +0.6% search growth over the last 90 days.
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Top filtervlies search terms

  • filtervlies22K/yr
  • filtervlies lüftung9K/yr
  • g4 filtermatte6K/yr
  • filtermatten für lüftungsanlagen7K/yr
  • luftfiltermatte5K/yr
  • filtermatte g46K/yr
  • filtervlies lüftungsanlage3K/yr
All search terms

Top filtervlies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about filtervlies

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Qualität”

Gesamtgröße17%

“Passt”

Filterung15%

“Super Filtermatten”

beworben Vs Tatsächliches Produkt11%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis10%

“Preis perfekt”

Benutzerfreundlichkeit8%

“Alles Easy Peasy”

Materialqualität3%

“Das Material wirkt hochwertig”

Stärke2%

“Die Filterleistung zeigt sich im praktischen Einsatz als effektiv und stabil”

Montage/Installation2%

“einfach einbauen”

Effizienz1%

“Funktioniert”

What buyers complain about

Dicke32%

“Nur 1cm dick”

beworben Vs Tatsächliches Produkt17%

“Absolut nicht das was die Beschreibung verspricht”

Preis-Leistungs-Verhältnis10%

“was mir nicht gefällt, ist der preis”

Qualität insgesamt7%

“Qualitätsverlust”

Materialqualität4%

“Sehr enttäuschend sehr billiges material”

Flexibilität4%

“dehnt sich nicht richtig aus”

Benutzerfreundlichkeit4%

“Für meinen Zweck ist es daher schlecht zu gebrauchen”

Farbe4%

“Diese Filtermatte ist nicht 2 farbig, wie abgebildet”

Feucht/Trocken1%

“aber Feuchtigkeit und ist für Drainage kaum geeignet.”

Filterung1%

“siehe da dieser war verdreckt bis oben hin da eine bloße Reinigung des Filters nicht mehr ausreichte nach 9 Jahren musste ich mir einen neuen bestellen”

Top return reasons

Gesamtgröße47%
Dünn13%
Dicke10%
Filterung7%
Kompatibilität – insgesamt6%
Qualität insgesamt6%
beworben Vs Tatsächliches Produkt4%
Funktionalität insgesamt2%
Materialqualität1%
Farbe1%

Common questions

Is filtervlies profitable to sell on Amazon Germany?
The niche generates €43K/yr across 34 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the filtervlies niche?
24 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in filtervlies?
Top complaints mined from reviews: Dicke, beworben Vs Tatsächliches Produkt, Preis-Leistungs-Verhältnis. The return rate is 0.4%.
What does it cost to enter the filtervlies niche?
Listings span €4.34–€46.62; the average listing price is €14.87 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.