Skip to content

Filtervlies

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $43K a year here, so Filtervlies is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 3,232 Baumarkt niches · +8 vs the category median of 49
Market size
€43K/yr58K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
44%top-5 click share · 24 brands · 36 sellers

Flapen Score

Filtervlies against its category

The dotted line is the Baumarkt average. Past it, Filtervlies is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filtervlies market on Amazon at a glance

Shoppers on Amazon Germany searched for Filtervlies 58K times last year and spent an estimated €43K. The top 5 brands take 57% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
5.0%
Market size, estimated
€43Ka year
Top search term
filtervlies22K searches a year

02 · Price

A sale here is worth €14.87.

Listings sell for €14.87 on average, from €4.34 to €46.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €14.87 that is €0 to €1K a year per listing.

Average price
€14.87under the $15 to $100 sweet spot
Price range
€4.34–€46.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #215 within Baubedarf. It carries 282 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
62%
Out of stock, average day
2.7%
Average rank
#215in Baubedarf
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
282per listing
Listings tracked
34

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Filtervlies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€3K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

36

Est. top-5 brand share

57%

Top 20: 96%

Est. top-5 click share

44%

Top 20: 85%

Open market

38%

  • Schahba22%
  • HYRYC11%
  • calimaero9%
  • TGHongKy9%
  • Florade7%
  • BremerLuft5%

Demand

Filtervlies search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Filtervlies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • filtervlies22K/yr
  • filtervlies lüftung9K/yr
  • g4 filtermatte6K/yr
  • filtermatten für lüftungsanlagen7K/yr
  • luftfiltermatte5K/yr
  • filtermatte g46K/yr
  • filtervlies lüftungsanlage3K/yr

Reviews and returns

What reviews say buyers love and hate about Filtervlies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
32%of negative reviews mention “Dicke”
0.4%of orders come back
“Nur 1cm dick”
A buyer, on “Dicke”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Filtervlies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data