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Feuerfeste Unterlage

Fail

Demand is soft, at -6.1% this quarter, so Feuerfeste Unterlage is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€97K/yr241K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 23 sellers

Flapen Score

Feuerfeste Unterlage against its category

The dotted line is the Baumarkt average. Past it, Feuerfeste Unterlage is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuerfeste Unterlage market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuerfeste Unterlage 241K times last year and spent an estimated €97K. The top 5 brands take 78% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €97K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
3.8%
Market size, estimated
€97Ka year
Peak month
November1.4× the quietest month
Top search term
feuerfeste unterlage91K searches a year

02 · Price

A sale here is worth €10.58.

Listings sell for €10.58 on average, from €4.17 to €21.02. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €10.58 that is €3K to €5K a year per listing.

Average price
€10.58under the $15 to $100 sweet spot
Price range
€4.17–€21.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #56 within Kamine, Öfen & Zubehör. It carries 647 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
12.4%
Average rank
#56in Kamine, Öfen & Zubehör
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
647per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Feuerfeste Unterlage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

18%

  • Brand 146%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Feuerfeste Unterlage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Feuerfeste Unterlage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feuerfeste unterlage91K/yr
  • hitzeschutzmatte39K/yr
  • hitzebeständige unterlage30K/yr
  • feuerschutzmatte19K/yr
  • brandschutzmatte12K/yr
  • feuerfeste matte11K/yr
  • feuerfeste unterlage kaffeemaschine11K/yr
  • feuerfeste unterlage wasserkocher6K/yr
  • feuerfeste unterlage für heißluftfritteuse3K/yr
  • hitzeschutz matte3K/yr

Reviews and returns

What reviews say buyers love and hate about Feuerfeste Unterlage

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haftung/Klebrigkeit”
1.2%of orders come back
“Weil total verknickt”
A buyer, on “Haftung/Klebrigkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Feuerfeste Unterlage questions

Answered from the same tracked data.