Is Fenstersauger profitable to sell on Amazon Germany?

Flapen scores Fenstersauger 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €958K a year across 14 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -29.4% in the last 90 days.

How competitive is the Fenstersauger niche on Amazon Germany?

8 brands and 121 sellers compete in Fenstersauger on Amazon Germany. The top 5 Fenstersauger products take 69% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Fenstersauger?

Fenstersauger buyers on Amazon Germany complain most about Einfache Reinigung, Aufladen, and Qualität insgesamt. An estimated 1.9% of orders come back.

When does demand for Fenstersauger peak?

Search demand for Fenstersauger on Amazon Germany peaks in Mar–Nov, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Fenstersauger niche?

Fenstersauger sells for €40.96 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €21.16 to €83.91. The average product has 5,436 reviews, the count a new listing must catch up to.

Fenstersauger

Fail

Demand is soft, at -29.4% this quarter, so Fenstersauger is a Fail.

Flapen Score: 48
48 / 100Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size: €958K/yr711K searches / yr
90-day growth: -29.4%search demand this quarter
Competition: 69%top-5 click share · 8 brands · 121 sellers

Flapen Score

Fenstersauger against its category

The dotted line is the Baumarkt average. Past it, Fenstersauger is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Fenstersauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Fenstersauger 711K times last year and spent an estimated €958K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 711K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €958K a year.

Searches, last 12 months: 711K
Growth, 90 days vs prior 90: -29.4%
Conversion, latest week: 3.3%
Market size, estimated: €958Ka year
Peak month: November2.8× the quietest month
Top search term: fenstersauger486K searches a year

02 · Price

A sale here is worth €40.96.

Listings sell for €40.96 on average, from €21.16 to €83.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €40.96 that is €51K to €61K a year per listing.

Average price: €40.96inside the $15 to $100 sweet spot
Price range: €21.16–€83.91
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 1,250–1,500
Revenue per listing a year: €51K–€61K
Returns: 1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Reinigungswerkzeuge. It carries 5,436 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 93%
Out of stock, average day: 0.0%
Average rank: #21in Reinigungswerkzeuge
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 5,436per listing
Listings tracked: 14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 24 months

Products

Top Fenstersauger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

121

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 144%
Brand 222%
Brand 39%
Brand 48%
Brand 55%
Brand 65%
Open — no brand owns it (2 brands, 7%)

Demand

Fenstersauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Fenstersauger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fenstersauger486K/yr -28.8%3.5% conv.
fensterreiniger elektrisch57K/yr -52.8%2.1% conv.
fensterputzer elektrisch50K/yr -34.3%2.3% conv.
fenstersauger testsieger32K/yr -14.1%3.9% conv.
akku fenstersauger25K/yr -27.1%3.2% conv.
vileda fenstersauger15K/yr -28.7%1.4% conv.
akku fensterreiniger10K/yr -4.9%1.9% conv.
fensterwischer elektrisch7K/yr -8.4%1.5% conv.
fenster sauger7K/yr -28.1%4.1% conv.
fenstersauger mit teleskopstange6K/yr -4.6%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Fenstersauger

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Einfache Reinigung”

12%of negative reviews mention “Einfache Reinigung”

1.9%of orders come back

“Allerdings bei sehr verschmutzten Fenstern braucht es wohl mehrfach behandlung und es gibt ein paar tricks: 1. Rakel nach jedem Streifzug 1 mal abwischen”

A buyer, on “Einfache Reinigung”12% of negative reviews mention the same topic

Every topic