Is Fenix profitable to sell on Amazon Germany?

Flapen scores Fenix 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €122K a year across 36 tracked products. 3 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -32.8% in the last 90 days.

How competitive is the Fenix niche on Amazon Germany?

8 brands and 229 sellers compete in Fenix on Amazon Germany. The top 5 Fenix products take 42% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Fenix?

Fenix buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Akkulaufzeit, and Aufladen. An estimated 3.9% of orders come back.

What does it cost to enter the Fenix niche?

Fenix sells for €144.13 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €23.09 to €787.11. The average product has 195 reviews, the count a new listing must catch up to.

Fenix

Fail

The top 5 brands take 98% of clicks, so Fenix is a Fail.

Filters High Price

Flapen Score: 34
34 / 100Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size: €122K/yr141K searches / yr
90-day growth: -32.8%search demand this quarter
Competition: 42%top-5 click share · 8 brands · 229 sellers

Flapen Score

Fenix against its category

The dotted line is the Baumarkt average. Past it, Fenix is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Fenix market on Amazon at a glance

Shoppers on Amazon Germany searched for Fenix 141K times last year and spent an estimated €122K. The top 5 brands take 98% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.

Searches, last 12 months: 141K
Growth, 90 days vs prior 90: -32.8%
Conversion, latest week: 0.6%
Market size, estimated: €122Ka year
Top search term: fenix72K searches a year

02 · Price

A sale here is worth €144.13.

Listings sell for €144.13 on average, from €23.09 to €787.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €144.13 that is €0 to €14K a year per listing.

Average price: €144.13above the $15 to $100 sweet spot
Price range: €23.09–€787.11
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€14K
Returns: 3.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #537 within Taschenlampen, Stirnlampen & Laternen. It carries 195 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 92%
Out of stock, average day: 5.9%
Average rank: #537in Taschenlampen, Stirnlampen & Laternen
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 195per listing
Listings tracked: 36

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 9
Successful launches: 3Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Fenix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

229

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

Brand 145%
Brand 232%
Brand 315%
Brand 45%
Brand 51%
Brand 61%
Open — no brand owns it (2 brands, 1%)

Demand

Fenix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2× · 11 of 12 months tracked

Search terms

Top Fenix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fenix72K/yr -18.5%0.4% conv.
fenix taschenlampe60K/yr -47.7%0.6% conv.
taschenlampe fenix9K/yr -32.1%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Fenix

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Helligkeit/Glanz/Glühen”

15%of negative reviews mention “Preis-Leistungs-Verhältnis”

3.9%of orders come back

“MMn viel zu overpriced, fast 800€ für sowas zu verlangen, ist einfach nur lächerlich, ich bekomme für fast die selbe Qualität eine T-Rex von Amazfit um 300 €.”

A buyer, on “Preis-Leistungs-Verhältnis”15% of negative reviews mention the same topic

Every topic