Is fassadenfarbe profitable to sell on Amazon Germany?

The niche generates €121K/yr across 22 tracked products. 90-day search growth is +76.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the fassadenfarbe niche?

12 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in fassadenfarbe?

Top complaints mined from reviews: Lackqualität, Qualität insgesamt, Abdeckung. The return rate is 0.1%.

When does demand for fassadenfarbe peak?

Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 7.5× the quietest.

What does it cost to enter the fassadenfarbe niche?

Listings span €7.85–€100.05; the average listing price is €38.34 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.

fassadenfarbe

Worth a look

Shows low returns (0.1%), but weak search conversion (1.9%) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€38.34

avg listing price — sweet spot $15–$100

Price range

Great€7.85–€100.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+76.8%

90-day search growth — must beat 0% to launch

Review moat

Good612.55

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€121K

€121K/yr · 163K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, fassadenfarbe is a €121K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fassadenfarbe market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €96K–€115K; units × avg price
Conversion rate: 1.9%
Avg BSR: #39
Page quality: 0%
Prime: 5%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

15%

Wilckens29%
Plid23%
derendo14%
Alpina10%
Home Profis6%
Baufan4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +76.8% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.5×

Open Trend

Top fassadenfarbe search terms

fassadenfarbe68K/yr +84.5%0.7% conv.
fassadenfarbe weiß52K/yr +77.8%2.5% conv.
fassadenfarbe weiss aussen9K/yr +30.3%2.7% conv.
silikatfarbe außen7K/yr +120.9%0.6% conv.
silikonharz fassadenfarbe5K/yr +67.2%0.5% conv.
aussenfarbe weiss wetterfest4K/yr +80.7%2.3% conv.
fassadenfarben5K/yr +50.7%0.3% conv.
außenfarbe weiß4K/yr +93.1%2.4% conv.
silikon fassadenfarbe3K/yr +59.2%0.3% conv.
außenfarbe2K/yr +56.8%0.3% conv.

All search terms

Top fassadenfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Plid - Fassadenfarbe Weiss Außen [WETTER & UV-BESTÄNDIG]- Hochwertige Farbe für Mauerwerk Hauswand Beton & Kellerwand - Sockelfarbe - Mauerfarbe - Wandfarbe Weiß 5L - Made in Germany

Plid€30.514.6★535 rev

Wilckens Fassadenfarbe 10 l Weiß

Wilckens€27.924.5★1,792 rev

Alpina Premium Fassadenfarbe weiß matt hochwertige Aussenfarbe mit langem Wetterschutz ergiebig wetterbeständig & atmungsaktiv 2 5 Liter

Alpina€25.374.7★30 rev

Wilckens Fassadenfarbe 2 5 l Weiß

Wilckens€13.064.5★1,792 rev

derendo Fassadenfarbe weiß silikonharzverstärkt mit EXTRA Wetterschutz 10l Fassaden Farbe mit hoher Deckkraft und guter Füllkraft bei kleinen Rissen weiss matt

derendo€67.834.5★184 rev

Newest

by launch date

Home Profis€33.6519 rev

2y ago

Home Profis€59.2519 rev

2y ago

JOVIRA PINTURAS Ultramatte Wandfarbe. Für außen/innen abwaschbar superdeckend weiß. (750 Milliter Weiß)

JOVIRA PINTURAS€7.851,553 rev

2y ago

derendo Silikonharz Fassadenfarbe weiß mit ULTRA Wetterschutz 5l Selbstreinigungeffekt durch Abperleffekt wie beim Lotus Blatt Schutz vor Verunreinigungen weiss matt

derendo€65.26262 rev

3y ago

Plid - Fassadenfarbe Außen Anthrazitgrau - 5l [WETTER & UV-BESTÄNDIG]- Hochwertige Farbe für Mauerwerk Hauswand Beton & Kellerwand - Sockelfarbe - Mauerfarbe - Wandfarbe Grau - Made in Germany

Plid€35.99535 rev

3y ago

What buyers say about fassadenfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe34%

“Super Weiss”

Lackqualität18%

“Premiumfarbe super deckkraft”

Abdeckung17%

“Super Deckkraft”

Qualität insgesamt15%

“Top Produkt”

Preis-Leistungs-Verhältnis4%

“Preisgünstig”

beworben Vs Tatsächliches Produkt4%

“Alles wie es sein soll”

Haltbarkeit2%

“Es hält einfach überall”

Benutzerfreundlichkeit2%

“Leicht zu verarbeiten”

Feucht/Trocken1%

“trocknet schnell”

Funktionalität insgesamt1%

“Ging alles ohne Probleme”

What buyers complain about

Lackqualität29%

“Farbe ausgelaufen, großer Schaden”

Qualität insgesamt21%

“Mangelhaft”

Abdeckung17%

“Abdeckend”

Auslaufsicher11%

“die farbe ist zum teil durch den defekten eimer ausgelaufen er war in einem nochmaligen plastikbeutel verpackt”

Dicke4%

“Sie ist total dünnflüssig”

Preis-Leistungs-Verhältnis4%

“leider sehr teuer geworden.”

Materialqualität4%

“labiles PVC-Behältnis”

Top return reasons

Lackqualität54%

Farbe21%

Auslaufsicher6%

Gesamtgröße4%

Defekt Material/Teile4%

Preis-Leistungs-Verhältnis3%

Kompatibilität – insgesamt1%

Abdeckung1%

beworben Vs Tatsächliches Produkt1%

Qualität insgesamt1%

Common questions

Is fassadenfarbe profitable to sell on Amazon Germany?: The niche generates €121K/yr across 22 tracked products. 90-day search growth is +76.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the fassadenfarbe niche?: 12 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in fassadenfarbe?: Top complaints mined from reviews: Lackqualität, Qualität insgesamt, Abdeckung. The return rate is 0.1%.
When does demand for fassadenfarbe peak?: Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 7.5× the quietest.
What does it cost to enter the fassadenfarbe niche?: Listings span €7.85–€100.05; the average listing price is €38.34 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.

fassadenfarbe

fassadenfarbe market data

Competition & brand share

Demand & seasonality

Top fassadenfarbe search terms

Top fassadenfarbe products on Amazon

Top sellers

Newest

Trending

What buyers say about fassadenfarbe

What buyers love

What buyers complain about

Top return reasons

Common questions

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