Is Fassadenfarbe profitable to sell on Amazon Germany?

Flapen scores Fassadenfarbe 55 out of 100 on Amazon Germany, a Maybe. Shoppers spend €121K a year across 22 tracked products. Search demand grew +76.8% in the last 90 days.

How competitive is the Fassadenfarbe niche on Amazon Germany?

12 brands and 30 sellers compete in Fassadenfarbe on Amazon Germany. The top 5 Fassadenfarbe products take 58% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Fassadenfarbe?

Fassadenfarbe buyers on Amazon Germany complain most about Lackqualität, Qualität insgesamt, and Abdeckung. An estimated 0.1% of orders come back.

When does demand for Fassadenfarbe peak?

Search demand for Fassadenfarbe on Amazon Germany peaks in Mar–Apr–May–Jun–Jul–Aug, and the busiest month runs 7.5× the quietest.

What does it cost to enter the Fassadenfarbe niche?

Fassadenfarbe sells for €38.34 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.85 to €100.05. The average product has 613 reviews, the count a new listing must catch up to.

Fassadenfarbe

Maybe

An estimated 0.1% of orders come back. But buyers convert on only 1.9% of searches, so Fassadenfarbe is a Maybe.

Flapen Score: 55
55 / 100Top 23% of 3,232 Baumarkt niches · +6 vs the category median of 49
Market size: €121K/yr163K searches / yr
90-day growth: +76.8%search demand this quarter
Competition: 58%top-5 click share · 12 brands · 30 sellers

Flapen Score

Fassadenfarbe against its category

The dotted line is the Baumarkt average. Past it, Fassadenfarbe is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Fassadenfarbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Fassadenfarbe 163K times last year and spent an estimated €121K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months: 163K
Growth, 90 days vs prior 90: +76.8%
Conversion, latest week: 1.9%
Market size, estimated: €121Ka year
Peak month: May7.5× the quietest month
Top search term: fassadenfarbe68K searches a year

02 · Price

A sale here is worth €38.34.

Listings sell for €38.34 on average, from €7.85 to €100.05. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €38.34 that is €4K to €10K a year per listing.

Average price: €38.34inside the $15 to $100 sweet spot
Price range: €7.85–€100.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €4K–€10K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 5% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Malerbedarf, Werkzeuge & Tapeten. It carries 613 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 68%
Prime listings: 5%
Out of stock, average day: 0.0%
Average rank: #39in Malerbedarf, Werkzeuge & Tapeten
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 613per listing
Listings tracked: 22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Fassadenfarbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

15%

Brand 129%
Brand 223%
Brand 314%
Brand 410%
Brand 56%
Brand 64%
Open — no brand owns it (6 brands, 15%)

Demand

Fassadenfarbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.5×

Search terms

Top Fassadenfarbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fassadenfarbe68K/yr +84.5%0.7% conv.
fassadenfarbe weiß52K/yr +77.8%2.5% conv.
fassadenfarbe weiss aussen9K/yr +30.3%2.7% conv.
silikatfarbe außen7K/yr +120.9%0.6% conv.
silikonharz fassadenfarbe5K/yr +67.2%0.5% conv.
aussenfarbe weiss wetterfest4K/yr +80.7%2.3% conv.
fassadenfarben5K/yr +50.7%0.3% conv.
außenfarbe weiß4K/yr +93.1%2.4% conv.
silikon fassadenfarbe3K/yr +59.2%0.3% conv.
außenfarbe2K/yr +56.8%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Fassadenfarbe

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Farbe”

29%of negative reviews mention “Lackqualität”

0.1%of orders come back

“Farbe ausgelaufen, großer Schaden”

A buyer, on “Lackqualität”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Fassadenfarbe questions

Answered from the same tracked data.

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