Farbroller
PassFarbroller scores 65 out of 100, a Pass. Shoppers spend an estimated $485K a year here, demand is soft, at -16.0% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 3,232 Baumarkt niches · +16 vs the category median of 4965
- Market size
- €485K/yr483K searches / yr
- 90-day growth
- -16.0%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 35 sellers
Flapen Score
Farbroller against its category
The dotted line is the Baumarkt average. Past it, Farbroller is stronger. Inside it, weaker.
Market
The Farbroller market on Amazon at a glance
Shoppers on Amazon Germany searched for Farbroller 483K times last year and spent an estimated €485K. The top 5 brands take 62% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €485K a year.
- Searches, last 12 months
- 483K
- Growth, 90 days vs prior 90
- -16.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- €485Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- farbroller117K searches a year
02 · Price
A sale here is worth €15.67.
Listings sell for €15.67 on average, from €2.86 to €116.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €15.67 that is €4K to €8K a year per listing.
- Average price
- €15.67inside the $15 to $100 sweet spot
- Price range
- €2.86–€116.37
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #39 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,101 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 89%
- Out of stock, average day
- 7.6%
- Average rank
- #39in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,101per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Farbroller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
35
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
39%
Top 20: 78%
Open market
32%
- Brand 120%
- Brand 216%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 66%
Demand
Farbroller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Farbroller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- farbroller117K/yr
- malerrolle82K/yr
- farbroller wandfarbe96K/yr
- farbrolle30K/yr
- farbwalze27K/yr
- malerrolle groß26K/yr
- paint roller15K/yr
- farbrollen13K/yr
- malerwalze12K/yr
- farbroller groß10K/yr
Reviews and returns
What reviews say buyers love and hate about Farbroller
We read the reviews and the return reasons for every product selling here.
“Keine erstklassige Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Farbroller questions
Answered from the same tracked data.









