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Elektronisches Türschloss

Fail

Buyers convert on only 0.7% of searches, so Elektronisches Türschloss is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€870K/yr1.1M searches / yr
90-day growth
-15.1%search demand this quarter
Competition
48%top-5 click share · 22 brands · 104 sellers

Flapen Score

Elektronisches Türschloss against its category

The dotted line is the Baumarkt average. Past it, Elektronisches Türschloss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elektronisches Türschloss market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektronisches Türschloss 1.1M times last year and spent an estimated €870K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €870K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
0.7%
Market size, estimated
€870Ka year
Peak month
November1.8× the quietest month
Top search term
smart lock165K searches a year

02 · Price

A sale here is worth €118.02.

Listings sell for €118.02 on average, from €18.45 to €342.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €118.02 that is €12K to €30K a year per listing.

Average price
€118.02above the $15 to $100 sweet spot
Price range
€18.45–€342.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€12K–€30K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #32 within Türbeschläge & -schlösser. It carries 467 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
1.8%
Average rank
#32in Türbeschläge & -schlösser
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
35

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Elektronisches Türschloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

104

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

18%

  • Brand 129%
  • Brand 228%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Elektronisches Türschloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Elektronisches Türschloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart lock165K/yr
  • türschloss fingerabdruck140K/yr
  • elektronisches türschloss106K/yr
  • smartes türschloss65K/yr
  • fingerabdruck schloss51K/yr
  • elektrisches türschloss52K/yr
  • türschloss mit zahlencode28K/yr
  • smartlock45K/yr
  • smart türschloss47K/yr
  • fingerprint türöffner38K/yr

Reviews and returns

What reviews say buyers love and hate about Elektronisches Türschloss

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Montage/Installation”
12%of negative reviews mention “Haltbarkeit”
7.4%of orders come back
“Unzuverlässig und nach 1 Jahr defekt”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Elektronisches Türschloss questions

Answered from the same tracked data.