Is Elektrohobel profitable to sell on Amazon Germany?

Flapen scores Elektrohobel 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €188K a year across 16 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -2.2% in the last 90 days.

How competitive is the Elektrohobel niche on Amazon Germany?

11 brands and 114 sellers compete in Elektrohobel on Amazon Germany. The top 5 Elektrohobel products take 70% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Elektrohobel?

Elektrohobel buyers on Amazon Germany complain most about Produktzustand, Qualität insgesamt, and Defekt Material/Teile. An estimated 3.3% of orders come back.

When does demand for Elektrohobel peak?

Search demand for Elektrohobel on Amazon Germany peaks in Nov, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Elektrohobel niche?

Elektrohobel sells for €68.70 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €30.79 to €135.77. The average product has 871 reviews, the count a new listing must catch up to.

Elektrohobel

Fail

Demand is soft, at -2.2% this quarter, so Elektrohobel is a Fail.

Filters High Price

Flapen Score: 41
41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size: €188K/yr130K searches / yr
90-day growth: -2.2%search demand this quarter
Competition: 70%top-5 click share · 11 brands · 114 sellers

Flapen Score

Elektrohobel against its category

The dotted line is the Baumarkt average. Past it, Elektrohobel is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Elektrohobel market on Amazon at a glance

Shoppers on Amazon Germany searched for Elektrohobel 130K times last year and spent an estimated €188K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €188K a year.

Searches, last 12 months: 130K
Growth, 90 days vs prior 90: -2.2%
Conversion, latest week: 2.1%
Market size, estimated: €188Ka year
Peak month: November1.5× the quietest month
Top search term: elektrohobel61K searches a year

02 · Price

A sale here is worth €68.70.

Listings sell for €68.70 on average, from €30.79 to €135.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €68.70 that is €7K to €17K a year per listing.

Average price: €68.70inside the $15 to $100 sweet spot
Price range: €30.79–€135.77
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: €7K–€17K
Returns: 3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #82 within Elektrowerkzeuge. It carries 871 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 94%
Out of stock, average day: 5.9%
Average rank: #82in Elektrowerkzeuge
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 871per listing
Listings tracked: 16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products

Top Elektrohobel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

114

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Brand 138%
Brand 224%
Brand 310%
Brand 46%
Brand 55%
Brand 64%
Open — no brand owns it (5 brands, 13%)

Demand

Elektrohobel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Elektrohobel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elektrohobel61K/yr -9.8%2.2% conv.
hobel elektrisch9K/yr +97.3%1.8% conv.
elektrohobel holz16K/yr -7.9%2.9% conv.
handhobel elektrisch11K/yr -6.3%1.7% conv.
elektro hobel9K/yr -21.4%2.7% conv.
elektrischer hobel7K/yr +4.2%2.6% conv.
holzhobel elektrisch6K/yr -4.2%2.5% conv.
handhobelmaschine5K/yr +10.0%0.5% conv.
elektro hobelmaschine6K/yr -14.6%2.3% conv.

Reviews and returns

What reviews say buyers love and hate about Elektrohobel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

24%of negative reviews mention “Produktzustand”

3.3%of orders come back

“Das zeigt sich für mich auch daran, dass Geräte in dieser Preisklasse oft schon frisch aus der Verpackung aussehen, als wären sie bereits benutzt worden”

A buyer, on “Produktzustand”24% of negative reviews mention the same topic

Every topic