Is Elefantenhaut profitable to sell on Amazon Germany?

Flapen scores Elefantenhaut 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €63K a year across 17 tracked products. Search demand grew -22.0% in the last 90 days.

How competitive is the Elefantenhaut niche on Amazon Germany?

16 brands and 47 sellers compete in Elefantenhaut on Amazon Germany. The top 5 Elefantenhaut products take 74% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Elefantenhaut?

Elefantenhaut buyers on Amazon Germany complain most about Dicke, Haftung/Klebrigkeit, and Benutzerfreundlichkeit. An estimated 0.8% of orders come back.

When does demand for Elefantenhaut peak?

Search demand for Elefantenhaut on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Elefantenhaut niche?

Elefantenhaut sells for €16.59 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €6.59 to €49.47. The average product has 542 reviews, the count a new listing must catch up to.

Elefantenhaut

Fail

Demand is soft, at -22.0% this quarter, so Elefantenhaut is a Fail.

Flapen Score: 45
45 / 100Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size: €63K/yr106K searches / yr
90-day growth: -22.0%search demand this quarter
Competition: 74%top-5 click share · 16 brands · 47 sellers

Flapen Score

Elefantenhaut against its category

The dotted line is the Baumarkt average. Past it, Elefantenhaut is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Elefantenhaut market on Amazon at a glance

Shoppers on Amazon Germany searched for Elefantenhaut 106K times last year and spent an estimated €63K. The top 5 brands take 76% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.

Searches, last 12 months: 106K
Growth, 90 days vs prior 90: -22.0%
Conversion, latest week: 3.6%
Market size, estimated: €63Ka year
Peak month: February1.5× the quietest month
Top search term: elefantenhaut56K searches a year

02 · Price

A sale here is worth €16.59.

Listings sell for €16.59 on average, from €6.59 to €49.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €16.59 that is €4K to €8K a year per listing.

Average price: €16.59inside the $15 to $100 sweet spot
Price range: €6.59–€49.47
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #262 within Malerbedarf, Werkzeuge & Tapeten. It carries 542 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 65%
Out of stock, average day: 10.4%
Average rank: #262in Malerbedarf, Werkzeuge & Tapeten
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 542per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Elefantenhaut products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

20%

Brand 120%
Brand 220%
Brand 317%
Brand 413%
Brand 55%
Brand 64%

Demand

Elefantenhaut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Elefantenhaut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

elefantenhaut56K/yr -12.6%3.8% conv.
elefantenhaut wandschutz15K/yr -35.6%5.0% conv.
tapetenschutz13K/yr -37.4%4.3% conv.
elefantenhaut farbe8K/yr -32.1%2.3% conv.
tapetenschutz transparent6K/yr -16.5%4.6% conv.
elefantenhaut matt4K/yr -16.3%1.6% conv.
elefantenhaut bundeswehr3K/yr -36.1%3.1% conv.

Reviews and returns

What reviews say buyers love and hate about Elefantenhaut

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Benutzerfreundlichkeit”

14%of negative reviews mention “Dicke”

0.8%of orders come back

“Das Material ist sehr dünn”

A buyer, on “Dicke”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Elefantenhaut questions

Answered from the same tracked data.

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