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Einwurftresor

a small market ($40K/yr) — Einwurftresor doesn't clear our bar today.

Flapen Score

42
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Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49

Market size 10Growth 19Conversion 30Competition 50Returns 73Price range 30Avg price 71Brand share 41Review moat 94Quality gap 63
This niche Category average · 3,232 niches

Is Einwurftresor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einwurftresor is a €40K/yr Amazon Germany market (15K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Einwurftresor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.3% over the last 90 days and 2.4% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr750
Search volume / yr-11.3%15K
Conversion rate2.4%
Avg price€111.55

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 37
Top-5 product click share55%
Open market19%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement92%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews118

Top Einwurftresor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

37

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

13%

  • VEVOR33%
  • DiaDorn19%
  • QWORK13%
  • Genie Hand9%
  • Sanfnz7%
  • WASJOYE7%
  • Open — no brand owns it (5 brands, 13%)

Einwurftresor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR2.4%Products24Brands11Top 5 Brands81%OOS Rate2.8%Rating4.4★Reviews118Avg BSR#92
400300Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Einwurftresor

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Materialqualität11%

Alles gut Material super

Stärke11%

Schwer und solide

beworben Vs Tatsächliches Produkt11%

Funktioniert wie beschrieben

Gesamtgröße11%

Passt perfekt für unsere Ansprüche

Qualität insgesamt11%

Der Tresor ist soweit sehr gut

What buyers complain about

88% of reviews
Wasserbeständigkeit25%

Bestellt nach Angaben, ist weder Wasser- noch Feuerdicht

Qualität insgesamt13%

Der Tresor kostet keine 500 Euro also sollte man auch nicht eine Qualität in dieser Preisklasse erwarten

Lackqualität13%

Jedoch kam dieser mit Lack abgeplatzt und verbeult bei mir an

Verriegelungsmechanismus13%

das Tresor lässt sich mit dem Schlüssel nicht auf schließen!.

Funktionalität insgesamt13%

Ein Produkt bekommen, was gar nicht funktioniert

Einwurftresor return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
56%
2Defekt Material/Teile
11%
3Verriegelungsmechanismus
9%
4Gewicht schwer
7%
5Sicherheitsstandards
7%

Common Einwurftresor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einwurftresor 42/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -11.3% over the last 90 days.
Search demand for Einwurftresor on Amazon Germany is steady year-round — the busiest month runs 1.4× the quietest.