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Einhell Werkzeugkoffer

Fail

The top 5 brands take 99% of clicks, so Einhell Werkzeugkoffer is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€86K/yr91K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
61%top-5 click share · 6 brands · 59 sellers

Flapen Score

Einhell Werkzeugkoffer against its category

The dotted line is the Baumarkt average. Past it, Einhell Werkzeugkoffer is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhell Werkzeugkoffer market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhell Werkzeugkoffer 91K times last year and spent an estimated €86K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
1.2%
Market size, estimated
€86Ka year
Peak month
December2.3× the quietest month
Top search term
einhell werkzeugkoffer72K searches a year

02 · Price

A sale here is worth €81.46.

Listings sell for €81.46 on average, from €16.88 to €133.46. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €81.46 that is €0 to €8K a year per listing.

Average price
€81.46inside the $15 to $100 sweet spot
Price range
€16.88–€133.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #100 within Werkzeug-Sets. It carries 860 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
2.4%
Average rank
#100in Werkzeug-Sets
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
860per listing
Listings tracked
18

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
57 months

Products

Top Einhell Werkzeugkoffer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

59

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 217%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Einhell Werkzeugkoffer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Einhell Werkzeugkoffer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhell werkzeugkoffer72K/yr
  • werkzeugkoffer einhell13K/yr
  • einhell werkzeugkoffer gefüllt6K/yr

Reviews and returns

What reviews say buyers love and hate about Einhell Werkzeugkoffer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Qualität insgesamt”
0.8%of orders come back
“Leider sehr schlecht Qualität”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Einhell Werkzeugkoffer questions

Answered from the same tracked data.