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Einhell Set

Fail

The top 5 brands take 98% of clicks, so Einhell Set is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€153K/yr412K searches / yr
90-day growth
+19.2%search demand this quarter
Competition
15%top-5 click share · 12 brands · 201 sellers

Flapen Score

Einhell Set against its category

The dotted line is the Baumarkt average. Past it, Einhell Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Einhell Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Einhell Set 412K times last year and spent an estimated €153K. The top 5 brands take 98% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €153K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
+19.2%
Conversion, latest week
0.4%
Market size, estimated
€153Ka year
Peak month
May1.6× the quietest month
Top search term
einhell professional143K searches a year

02 · Price

A sale here is worth €84.49.

Listings sell for €84.49 on average, from €5.78 to €690.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €84.49 that is €0 to €8K a year per listing.

Average price
€84.49inside the $15 to $100 sweet spot
Price range
€5.78–€690.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #57 within Elektrowerkzeuge. It carries 2,139 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#57in Elektrowerkzeuge
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
2,139per listing
Listings tracked
112

04 · Newcomers

18 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
18Amazon's first-year sales bar
Average brand age
33 months

Products

Top Einhell Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

201

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

15%

Top 20: 47%

Open market

2%

  • Brand 183%
  • Brand 213%
  • Brand 31%
  • Brand 41%
  • Brand 50%
  • Brand 60%
  • Open — no brand owns it (6 brands, 2%)

Demand

Einhell Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Einhell Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • einhell professional143K/yr
  • einhell gartengeräte45K/yr
  • einhell werkzeug49K/yr
  • einhell set51K/yr
  • einhell zubehör35K/yr
  • einhell garten13K/yr
  • einhell akku gartengeräte17K/yr
  • einhell akku werkzeuge12K/yr
  • einhell set aktion15K/yr
  • einhell akku geräte garten7K/yr

Reviews and returns

What reviews say buyers love and hate about Einhell Set

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Haltbarkeit”
1.4%of orders come back
“Defekt nach 3h”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Einhell Set questions

Answered from the same tracked data.