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Einhell Set

brand-locked demand (top 5 brands take 98% of clicks) — Einhell Set doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 33Growth 49Conversion 6Competition 96Returns 88Price range 12Avg price 81Brand share 5Review moat 44Quality gap 33
This niche Category average · 3,232 niches

Is Einhell Set profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einhell Set is a €153K/yr Amazon Germany market (412K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 47/100.

Einhell Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.2% over the last 90 days and 0.4% of searches end in a purchase.

€153K

revenue / yr

Units sold / yr3K
Search volume / yr+19.2%412K
Conversion rate0.4%
Avg price€84.49

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers12 · 201
Top-5 product click share15%
Open market2%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 112 products

Sponsored placement91%
New entrants (1y)20· 18 succeeded
Avg rating4.5★
Avg reviews2,139

Top Einhell Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

201

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

15%

Top 20: 47%

Open market

2%

  • Einhell83%
  • Einhell Accessories13%
  • Adlerfokus1%
  • TEENO1%
  • Wandfest0%
  • KANWOD RELY ON QUALITY0%
  • Open — no brand owns it (6 brands, 2%)

Einhell Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume412KCVR0.4%Products112Brands12Top 5 Brands98%OOS Rate1.5%Rating4.5★Reviews2,139Avg BSR#57
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Einhell Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • einhell professional143K/yr
  • einhell gartengeräte45K/yr
  • einhell werkzeug49K/yr
  • einhell set51K/yr
  • einhell zubehör35K/yr
  • einhell garten13K/yr
  • einhell akku gartengeräte17K/yr
  • einhell akku werkzeuge12K/yr
  • einhell set aktion15K/yr
  • einhell akku geräte garten7K/yr

What reviews say buyers love and hate about Einhell Set

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt21%

Super Produkt

Preis-Leistungs-Verhältnis14%

Good for this price, acceptable

Akkulaufzeit11%

Akku volle Power

Benutzerfreundlichkeit9%

Super Bedienung, super Qualität

beworben Vs Tatsächliches Produkt8%

So wie bestellt

What buyers complain about

59% of reviews
Haltbarkeit12%

Defekt nach 3h

Akkulaufzeit12%

Defekt nach 1 Ladezyklus

Qualität insgesamt8%

Natürlich gibt es qualitativere Geräte

Gewicht schwer5%

Gewicht

Funktionalität insgesamt5%

Funktioniert nicht

Einhell Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Defekt Material/Teile
14%
3Gesamtgröße
12%
4Gewicht schwer
7%
5Stärke
7%

Common Einhell Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einhell Set 47/100 on Amazon Germany — Skip it. The niche generates €153K/yr across 112 tracked products. 18 of 20 products launched in the last 360 days are still selling. Search demand moved +19.2% over the last 90 days.
Search demand for Einhell Set on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.