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Einbausteckdose

Einbausteckdose shows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 10% of 3,232 Baumarkt niches · +11 vs the category median of 49

Market size 57Growth 9Conversion 25Competition 88Returns 72Price range 83Avg price 95Brand share 87Review moat 86Quality gap 55
This niche Category average · 3,232 niches

Is Einbausteckdose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Einbausteckdose is a €442K/yr Amazon Germany market (778K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 60/100.

Einbausteckdose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.9% over the last 90 days and 2.0% of searches end in a purchase.

€442K

revenue / yr

Units sold / yr20K
Search volume / yr-31.9%778K
Conversion rate2.0%
Avg price€28.69

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers32 · 108
Top-5 product click share27%
Open market52%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement95%
New entrants (1y)18· 5 succeeded
Avg rating4.4★
Avg reviews284

Top Einbausteckdose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

€0€9K€18K€27K€35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

108

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

27%

Top 20: 62%

Open market

45%

  • KEAGAR14%
  • Brennenstuhl9%
  • XIIW9%
  • HANNELORE8%
  • TANXIS8%
  • Darbony7%

Einbausteckdose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume778KCVR2.0%Products73Brands32Top 5 Brands48%OOS Rate15.7%Rating4.4★Reviews284Avg BSR#569
25K15KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Top Einbausteckdose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • versenkbare steckdose179K/yr
  • einbausteckdose143K/yr
  • versenkbare steckdosenleiste40K/yr
  • versenkbare steckdose küche76K/yr
  • einbausteckdose mit usb58K/yr
  • steckdose versenkbar40K/yr
  • einbau steckdosenleiste33K/yr
  • tischsteckdose versenkbar28K/yr
  • steckdosenleiste versenkbar30K/yr
  • einbausteckdose versenkbar26K/yr

What reviews say buyers love and hate about Einbausteckdose

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt24%

Good quality

Montage/Installation15%

Die Installation war unkompliziert

beworben Vs Tatsächliches Produkt13%

Produkt wie auf der Produktseite zu sehen?

Buchse/Anschluss/Stecker12%

Robuste Steckdose in Profiqualität

Gesamtgröße8%

Passt

What buyers complain about

71% of reviews
Haltbarkeit18%

Defekt nach 2 Monaten

Aufladen14%

nach kaum 2 wochen Verwendung sind die usb ladefunktionen defekt

Buchse/Anschluss/Stecker11%

Usb C stecker war defekt bei der Lieferung

Qualität insgesamt10%

Leider ist die Verarbeitungsqualität sehr schlecht

Gesamtgröße5%

Die angegebenen Maße passen nicht

Einbausteckdose return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Buchse/Anschluss/Stecker
8%
3Qualität insgesamt
6%
4Defekt Material/Teile
5%
5Funktionalität insgesamt
5%

Common Einbausteckdose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Einbausteckdose 60/100 on Amazon Germany — Worth a look. The niche generates €442K/yr across 73 tracked products. 5 of 18 products launched in the last 360 days are still selling. Search demand moved -31.9% over the last 90 days.
Search demand for Einbausteckdose on Amazon Germany peaks in Jan–Oct–Nov, where the busiest month runs 2.0× the quietest.