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einbausteckdose

Worth a look

Shows a sweet-spot price point ($28.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 9Conversion 25Competition 88Returns 72Price range 83Avg price 95Brand share 87Review moat 86Quality gap 55

Avg price

Incredible€28.69

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great283.92

avg incumbent reviews — the moat a new listing must climb

Price range

Great€3.57–€81.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Market size

Good€442K

€442K/yr · 778K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, einbausteckdose is a €442K/yr Amazon Germany market (778K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 60/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

einbausteckdose market data

Units sold / yr
15K–20K
avg 250–500/product
Revenue / yr
€430K–€574K
units × avg price
Conversion rate
2.0%
Avg BSR
#569
Page quality
0%
Prime
97%
Sponsored
95%
Out of stock
15.7%
Avg brand age
44 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

108

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

27%

Top 20: 62%

Open market

45%

  • KEAGAR14%
  • Brennenstuhl9%
  • XIIW9%
  • HANNELORE8%
  • TANXIS8%
  • Darbony7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.9% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.0×

Top einbausteckdose search terms

  • versenkbare steckdose179K/yr
  • einbausteckdose143K/yr
  • versenkbare steckdosenleiste40K/yr
  • versenkbare steckdose küche76K/yr
  • einbausteckdose mit usb58K/yr
  • steckdose versenkbar40K/yr
  • einbau steckdosenleiste33K/yr
  • tischsteckdose versenkbar28K/yr
  • steckdosenleiste versenkbar30K/yr
  • einbausteckdose versenkbar26K/yr
All search terms

Top einbausteckdose products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9K4%€18K6%€27K8%€35K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about einbausteckdose

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Good quality”

Montage/Installation15%

“Die Installation war unkompliziert”

beworben Vs Tatsächliches Produkt13%

“Produkt wie auf der Produktseite zu sehen?”

Buchse/Anschluss/Stecker12%

“Robuste Steckdose in Profiqualität”

Gesamtgröße8%

“Passt”

Aufladen5%

“Handys und andere Geräte werden super schnell aufgeladen”

Design insgesamt4%

“Elegant & funktional”

Benutzerfreundlichkeit4%

“In Ordnung und nutzbar,”

Preis-Leistungs-Verhältnis3%

“Preis Leistung bestens”

Stärke2%

“robust”

What buyers complain about

Haltbarkeit18%

“Defekt nach 2 Monaten”

Aufladen14%

“nach kaum 2 wochen Verwendung sind die usb ladefunktionen defekt”

Buchse/Anschluss/Stecker11%

“Usb C stecker war defekt bei der Lieferung”

Qualität insgesamt10%

“Leider ist die Verarbeitungsqualität sehr schlecht”

Gesamtgröße5%

“Die angegebenen Maße passen nicht”

Montage/Installation3%

“schwieriger einbau”

Funktionalität insgesamt3%

“Induktives Laden ohne Funktion”

Geräuschpegel3%

“nach paar Tagen fängt die Steckdose an Geräusch zu machen.”

Heizung2%

“Wird sehr heiß”

Materialqualität2%

“Idee gut - Material mangelhaft”

Top return reasons

Gesamtgröße50%
Buchse/Anschluss/Stecker8%
Qualität insgesamt6%
Defekt Material/Teile5%
Funktionalität insgesamt5%
Aufladen4%
Farbe3%
Montage/Installation3%
Kompatibilität – insgesamt2%
Materialqualität2%

Common questions

Is einbausteckdose profitable to sell on Amazon Germany?
The niche generates €442K/yr across 73 tracked products. 5 of 18 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the einbausteckdose niche?
32 brands and 108 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in einbausteckdose?
Top complaints mined from reviews: Haltbarkeit, Aufladen, Buchse/Anschluss/Stecker. The return rate is 2.1%.
When does demand for einbausteckdose peak?
Demand peaks in Jan–Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the einbausteckdose niche?
Listings span €3.57–€81.52; the average listing price is €28.69 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.