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Edc Messer

weak search conversion (0.3%) — Edc Messer doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 23Growth 22Conversion 4Competition 79Returns 92Price range 52Avg price 95Brand share 29Review moat 93Quality gap 33
This niche Category average · 3,232 niches

Is Edc Messer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Edc Messer is a €92K/yr Amazon Germany market (636K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Edc Messer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 0.3% of searches end in a purchase.

€92K

revenue / yr

Units sold / yr3K
Search volume / yr-5.4%636K
Conversion rate0.3%
Avg price€42.57

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers18 · 47
Top-5 product click share36%
Open market13%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement29%
New entrants (1y)27· 0 succeeded
Avg rating4.5★
Avg reviews139

Top Edc Messer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€3K€6K€8K€11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

47

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

36%

Top 20: 68%

Open market

11%

  • BÖKER PLUS78%
  • FLISSA4%
  • CIVIVI2%
  • Gerber2%
  • JEABROTHER2%
  • GREIFS2%
  • Open — no brand owns it (12 brands, 11%)

Edc Messer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume636KCVR0.3%Products62Brands18Top 5 Brands87%OOS Rate10.4%Rating4.5★Reviews139Avg BSR#246
18K13KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Edc Messer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • böker messer137K/yr
  • edc messer106K/yr
  • böker79K/yr
  • böker taschenmesser78K/yr
  • böker plus56K/yr
  • taschenmesser 42a konform13K/yr
  • edc knife19K/yr
  • böker atlas19K/yr
  • slipjoint messer17K/yr
  • messer 42a konform11K/yr

What reviews say buyers love and hate about Edc Messer

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt28%

Super Produkt

Preis-Leistungs-Verhältnis9%

Preis-Leistung ist hier der absolute hammer

Benutzerfreundlichkeit9%

Einfacher Zweihandfolder mit simpler,

Griff8%

Sie bieten einen hervorragenden Grip, selbst bei feuchten Händen

Gesamtgröße7%

Passt

What buyers complain about

52% of reviews
Gesamtgröße18%

Kleines Messer

Preis-Leistungs-Verhältnis9%

Der Preis ist meiner Meinung nach viel zu hoch

Qualität insgesamt6%

Qualität und Design ungenügend

Griff5%

Hand schtreihelnd

Benutzerfreundlichkeit4%

- Der Clip lässt sich nur sehr umständlich entfernen

Edc Messer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Qualität insgesamt
13%
3Funktionalität insgesamt
9%
4Mechanismus probleme
9%
5beworben Vs Tatsächliches Produkt
6%

Common Edc Messer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Edc Messer 47/100 on Amazon Germany — Skip it. The niche generates €92K/yr across 62 tracked products. 0 of 27 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.
Search demand for Edc Messer on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.