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Easy Sticks

Fail

Demand is soft, at -39.4% this quarter, so Easy Sticks is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€302K/yr563K searches / yr
90-day growth
-39.4%search demand this quarter
Competition
69%top-5 click share · 11 brands · 11 sellers

Flapen Score

Easy Sticks against its category

The dotted line is the Baumarkt average. Past it, Easy Sticks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easy Sticks market on Amazon at a glance

Shoppers on Amazon Germany searched for Easy Sticks 563K times last year and spent an estimated €302K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
-39.4%
Conversion, latest week
2.9%
Market size, estimated
€302Ka year
Peak month
November4.6× the quietest month
Top search term
holzklötzchen zum basteln97K searches a year

02 · Price

A sale here is worth €18.56.

Listings sell for €18.56 on average, from €9.83 to €40.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €18.56 that is €19K to €23K a year per listing.

Average price
€18.56inside the $15 to $100 sweet spot
Price range
€9.83–€40.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€19K–€23K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #103 within Baubedarf. It carries 232 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
41%
Out of stock, average day
9.7%
Average rank
#103in Baubedarf
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
232per listing
Listings tracked
17

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Easy Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Brand 141%
  • Brand 223%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Easy Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Easy Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzklötzchen zum basteln97K/yr
  • bastelholz56K/yr
  • holzklötze33K/yr
  • klötzchen52K/yr
  • easy sticks54K/yr
  • holz zum basteln32K/yr
  • holz basteln30K/yr
  • klötzchen zum basteln28K/yr
  • holzklötzchen40K/yr
  • holzklötze zum basteln18K/yr

Reviews and returns

What reviews say buyers love and hate about Easy Sticks

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Sehr schlecht Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Easy Sticks questions

Answered from the same tracked data.