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Dyson Submarine

Fail

The top 5 brands take 100% of clicks, so Dyson Submarine is a Fail.

Flapen Score
26
26 / 100
Ranks 3,199 of 3,232 Baumarkt niches · −23 vs the category median of 49
Market size
€195K/yr77K searches / yr
90-day growth
-22.4%search demand this quarter
Competition
97%top-5 click share · 4 brands · 29 sellers

Flapen Score

Dyson Submarine against its category

The dotted line is the Baumarkt average. Past it, Dyson Submarine is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dyson Submarine market on Amazon at a glance

Shoppers on Amazon Germany searched for Dyson Submarine 77K times last year and spent an estimated €195K. All 4 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €195K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-22.4%
Conversion, latest week
1.0%
Market size, estimated
€195Ka year
Peak month
November3.7× the quietest month
Top search term
dyson submarine26K searches a year

02 · Price

A sale here is worth €244.60.

Listings sell for €244.60 on average, from €25.94 to €794.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €244.60 that is €0 to €24K a year per listing.

Average price
€244.60above the $15 to $100 sweet spot
Price range
€25.94–€794.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€24K
Returns
6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #370 within Elektrowerkzeuge. It carries 1,268 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#370in Elektrowerkzeuge
Average rating
4.03 starsAmazon Germany average 4.37 stars
Average reviews
1,268per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
19 months

Products

Top Dyson Submarine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Dyson Submarine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Dyson Submarine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dyson submarine26K/yr
  • dyson v15s detect submarine27K/yr
  • dyson v15 submarine12K/yr
  • dyson submarine v154K/yr
  • dyson v15 detect submarine3K/yr
  • dyson v15s submarine2K/yr
  • dyson v15s detect submarine nass- und trockensauger3K/yr

Reviews and returns

What reviews say buyers love and hate about Dyson Submarine

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Einfache Reinigung”
14%of negative reviews mention “Einfache Reinigung”
6.4%of orders come back
“Absoluter Reinfall, lieber normal wischen”
A buyer, on “Einfache Reinigung”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dyson Submarine questions

Answered from the same tracked data.