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Dyson Submarine

brand-locked demand (top 5 brands take 100% of clicks) — Dyson Submarine doesn't clear our bar today.

Flapen Score

26
Skip it

Ranks 3,199 of 3,232 Baumarkt niches · −23 vs the category median of 49

Market size 39Growth 14Conversion 13Competition 2Returns 20Price range 10Avg price 39Brand share 0Review moat 56Quality gap 93
This niche Category average · 3,232 niches

Is Dyson Submarine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Dyson Submarine is a €195K/yr Amazon Germany market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 26/100.

Dyson Submarine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 1.0% of searches end in a purchase.

€195K

revenue / yr

Units sold / yr500
Search volume / yr-22.4%77K
Conversion rate1.0%
Avg price€244.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 29
Top-5 product click share97%
Open market0%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)2· 2 succeeded
Avg rating4.0★
Avg reviews1,268

Top Dyson Submarine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€29K€58K€88K€117K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Dyson87%
  • Weidenbach7%
  • vhbw4%
  • Dripl3%
  • Open — no brand owns it (0%)

Dyson Submarine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR1.0%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews1,268Avg BSR#370
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Top Dyson Submarine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dyson submarine26K/yr
  • dyson v15s detect submarine27K/yr
  • dyson v15 submarine12K/yr
  • dyson submarine v154K/yr
  • dyson v15 detect submarine3K/yr
  • dyson v15s submarine2K/yr
  • dyson v15s detect submarine nass- und trockensauger3K/yr

What reviews say buyers love and hate about Dyson Submarine

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Einfache Reinigung21%

Selbstreinigung läuft easy

Qualität insgesamt16%

Super Produkt

Benutzerfreundlichkeit15%

leichtes Handling

Gesamtgröße7%

Passt perfekt

Effizienz6%

Das Naßgerät für den Daysen V8 funktioniert super

What buyers complain about

59% of reviews
Einfache Reinigung14%

Absoluter Reinfall, lieber normal wischen

Qualität insgesamt7%

Müll

Preis-Leistungs-Verhältnis7%

Das Geld nicht wert

Auslaufsicher7%

Undicht Habe rekl

Akkulaufzeit6%

Die Akkulaufzeit von 30 Minuten reicht für eine normale Wohnung, ist bei gründlicherer Reinigung aber schnell knapp

Dyson Submarine return rate & reasons

Why buyers send it back, as a share of all return requests.

6.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
15%
2Kompatibilität – insgesamt
14%
3Funktionalität insgesamt
11%
4Auslaufsicher
7%
5Defekt Material/Teile
7%

Common Dyson Submarine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dyson Submarine 26/100 on Amazon Germany — Skip it. The niche generates €195K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -22.4% over the last 90 days.
Search demand for Dyson Submarine on Amazon Germany peaks in Jul–Oct–Nov–Dec, where the busiest month runs 3.7× the quietest.