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Durchschlag

a concentrated shelf (top 5 take 76% of clicks) — Durchschlag doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49

Market size 33Growth 23Conversion 81Competition 20Returns 98Price range 74Avg price 77Brand share 34Review moat 84Quality gap 40
This niche Category average · 3,232 niches

Is Durchschlag profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Durchschlag is a €154K/yr Amazon Germany market (115K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.

Durchschlag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.4% over the last 90 days and 8.6% of searches end in a purchase.

€154K

revenue / yr

Units sold / yr8K
Search volume / yr-3.4%115K
Conversion rate8.6%
Avg price€15.69

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers11 · 65
Top-5 product click share76%
Open market15%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement71%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews324

Top Durchschlag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€31K€46K€62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

65

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

12%

  • BGS45%
  • GEDORE21%
  • QWORK8%
  • S&R6%
  • Paffrath5%
  • Vigor3%
  • Open — no brand owns it (5 brands, 12%)

Durchschlag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR8.6%Products14Brands11Top 5 Brands85%OOS Rate6.7%Rating4.5★Reviews324Avg BSR#25
3K2KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Durchschlag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • durchschlag set27K/yr
  • splinttreiber22K/yr
  • durchschlag17K/yr
  • splinttreiber set15K/yr
  • splintentreiber set9K/yr
  • splintentreiber7K/yr
  • austreiber set4K/yr
  • austreiber4K/yr
  • durchtreiber4K/yr
  • durchtreiber satz4K/yr

What reviews say buyers love and hate about Durchschlag

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt32%

top Qualität

beworben Vs Tatsächliches Produkt13%

Produkt wie Beschrieben

Stärke9%

macht einen sehr soliden Eindruck

Benutzerfreundlichkeit8%

Einfach und praktisch

Preis-Leistungs-Verhältnis6%

Guter Preis

What buyers complain about

63% of reviews
Haltbarkeit18%

Abgebrochen

Rost/Korrodieren9%

Also viel Rost

Qualität insgesamt9%

Schlechte Qualität

Lackqualität7%

Der Lack ist etwas rutschhemmend

beworben Vs Tatsächliches Produkt5%

die Produktbeschreibung war falsch

Durchschlag return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Qualität insgesamt
21%
3Flexibilität
11%
4Kompatibilität – insgesamt
5%
5Defekt Material/Teile
5%

Common Durchschlag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Durchschlag 48/100 on Amazon Germany — Skip it. The niche generates €154K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -3.4% over the last 90 days.
Search demand for Durchschlag on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.