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Dampfsauna

Fail

Demand is soft, at -58.2% this quarter, so Dampfsauna is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size
€145K/yr270K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
42%top-5 click share · 23 brands · 32 sellers

Flapen Score

Dampfsauna against its category

The dotted line is the Baumarkt average. Past it, Dampfsauna is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dampfsauna market on Amazon at a glance

Shoppers on Amazon Germany searched for Dampfsauna 270K times last year and spent an estimated €145K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €145K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
0.2%
Market size, estimated
€145Ka year
Peak month
January3.8× the quietest month
Top search term
saunazelt41K searches a year

02 · Price

A sale here is worth €233.81.

Listings sell for €233.81 on average, from €56.28 to €1356.14. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €233.81 that is €0 to €23K a year per listing.

Average price
€233.81above the $15 to $100 sweet spot
Price range
€56.28–€1356.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€23K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 33.1% of listings are out of stock. The average listing ranks #53 within Küchen- & Badarmaturen. It carries 84 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
18%
Out of stock, average day
33.1%
Average rank
#53in Küchen- & Badarmaturen
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
84per listing
Listings tracked
44

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dampfsauna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

32

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

42%

Top 20: 77%

Open market

42%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Dampfsauna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Dampfsauna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saunazelt41K/yr
  • dampfsauna34K/yr
  • saunazelt mit ofen18K/yr
  • mini sauna16K/yr
  • dampfsauna für zuhause18K/yr
  • mobile sauna18K/yr
  • sauna zelt15K/yr
  • zeltsauna14K/yr
  • sauna für zuhause15K/yr
  • zeltsauna mit holzofen11K/yr

Reviews and returns

What reviews say buyers love and hate about Dampfsauna

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Montage/Installation”
14%of negative reviews mention “Gesamtgröße”
1.7%of orders come back
“Schläuche etwas kurz”
A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dampfsauna questions

Answered from the same tracked data.