- Flapen Score
- 49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median49
- Market size
- €63K/yr1.9M searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 27%top-5 click share · 53 brands · 156 sellers
Flapen Score
Büro against its category
The dotted line is the Baumarkt average. Past it, Büro is stronger. Inside it, weaker.
Market
The Büro market on Amazon at a glance
Shoppers on Amazon Germany searched for Büro 1.9M times last year and spent an estimated €63K. The top 5 brands take 44% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €63K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €63Ka year
- Peak month
- October4.7× the quietest month
- Top search term
- büro1.9M searches a year
02 · Price
A sale here is worth €19.08.
Listings sell for €19.08 on average, from €0.16 to €250.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €19.08 that is €0 to €2K a year per listing.
- Average price
- €19.08inside the $15 to $100 sweet spot
- Price range
- €0.16–€250.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #198 within Mehrfachsteckdosen. It carries 3,588 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 81%
- Out of stock, average day
- 11.5%
- Average rank
- #198in Mehrfachsteckdosen
- Average rating
- 4.40 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,588per listing
- Listings tracked
- 68
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Büro products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
156
Top-5 brand share
44%
Top 20: 79%
Top-5 click share
27%
Top 20: 66%
Open market
52%
- Brand 115%
- Brand 211%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Büro search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 4.7×
Reviews and returns
What reviews say buyers love and hate about Büro
We read the reviews and the return reasons for every product selling here.
“Wandert direkt in die Tonne – klebt überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Büro questions
Answered from the same tracked data.









