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Brita Wasserfilter Kartusche

Brita Wasserfilter Kartusche shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look

Top 4% of 3,232 Baumarkt niches · +15 vs the category median of 49

Market size 96Growth 19Conversion 95Competition 54Returns 98Price range 87Avg price 94Brand share 43Review moat 23Quality gap 48
This niche Category average · 3,232 niches

Is Brita Wasserfilter Kartusche profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brita Wasserfilter Kartusche is a €3.1M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Worth a look — 64/100.

Brita Wasserfilter Kartusche: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.2% over the last 90 days and 12.3% of searches end in a purchase.

€3.1M

revenue / yr

Units sold / yr150K
Search volume / yr-11.2%1.1M
Conversion rate12.3%
Avg price€22.44

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers16 · 98
Top-5 product click share52%
Open market21%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement96%
New entrants (1y)6· 6 succeeded
Avg rating4.5★
Avg reviews7,321

Top Brita Wasserfilter Kartusche products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€124K€247K€371K€495K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

98

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

18%

  • BRITA53%
  • Amazon Basics13%
  • Waterdrop5%
  • Molifal4%
  • EVERSPRING4%
  • Magpixel3%
  • Open — no brand owns it (10 brands, 18%)

Brita Wasserfilter Kartusche demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR12.3%Products25Brands16Top 5 Brands79%OOS Rate2.7%Rating4.5★Reviews7,321Avg BSR#29
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Brita Wasserfilter Kartusche search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brita filterkartuschen546K/yr
  • brita maxtra pro128K/yr
  • brita wasserfilter kartusche86K/yr
  • wasserfilter kartuschen56K/yr
  • brita water filter cartridges20K/yr
  • maxtra pro filter13K/yr
  • brita maxtra40K/yr
  • brita maxtra pro filterkartuschen14K/yr
  • brita wasserfilter maxtra pro23K/yr
  • wasserfilter brita maxtra15K/yr

What reviews say buyers love and hate about Brita Wasserfilter Kartusche

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Filterung24%

Beste Filterleistung

Preis-Leistungs-Verhältnis19%

Günstige Alternative

Gesamtgröße18%

Super gepasst

Qualität insgesamt16%

Super Qualität

beworben Vs Tatsächliches Produkt8%

Wie auf dem Foto

What buyers complain about

84% of reviews
Filterung33%

Filter Defekt

Preis-Leistungs-Verhältnis11%

Ersatzteile überteuert

Qualität insgesamt10%

Schlechte Produktqualität

Kompatibilität – insgesamt9%

Ungeeignet

Gesamtgröße7%

Filter passt nicht

Brita Wasserfilter Kartusche return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Filterung
24%
3Kompatibilität – insgesamt
21%
4Funktionalität insgesamt
7%
5Wasserbeständigkeit
4%

Common Brita Wasserfilter Kartusche questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brita Wasserfilter Kartusche 64/100 on Amazon Germany — Worth a look. The niche generates €3.1M/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -11.2% over the last 90 days.
Search demand for Brita Wasserfilter Kartusche on Amazon Germany peaks in Nov, where the busiest month runs 2.2× the quietest.