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64

brita wasserfilter kartusche

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 19Conversion 95Competition 54Returns 98Price range 87Avg price 94Brand share 43Review moat 23Quality gap 48

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Incredible€3.1M

€3.1M/yr · 1.1M searches

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€22.44

avg listing price — sweet spot $15–$100

Price range

Great€11.38–€49.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,321.08

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, brita wasserfilter kartusche is a €3.1M/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Worth a look — 64/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
125K–150K
avg 5,000–6,000/product
Revenue / yr
€2.8M–€3.4M
units × avg price
Launch success
100%
6 of 6 new (360d)
Conversion rate
12.3%
Avg BSR
#29
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
2.7%
Avg brand age
68 months
Avg seller age
182 days

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

98

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

18%

  • BRITA53%
  • Amazon Basics13%
  • Waterdrop5%
  • Molifal4%
  • EVERSPRING4%
  • Magpixel3%
  • Open — no brand owns it (10 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.2×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€124K8%€247K12%€371K16%€495K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Filterung24%

“Beste Filterleistung”

Preis-Leistungs-Verhältnis19%

“Günstige Alternative”

Gesamtgröße18%

“Super gepasst”

Qualität insgesamt16%

“Super Qualität”

beworben Vs Tatsächliches Produkt8%

“Wie auf dem Foto”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Effizienz2%

“Funktioniert super”

Kompatibilität – insgesamt2%

“Die Isinlive Filterkartuschen sind kompatibel mit fast allen”

Wasserbeständigkeit1%

“Top 👍 Diese Filter machen genau das, was sie sollen: die Wasserqualität verbessern”

Einfache Reinigung1%

“100%ihe Empfehlung auch um Haushaltsgeräte zu schonen”

What buyers complain about

Filterung33%

“Filter Defekt”

Preis-Leistungs-Verhältnis11%

“Ersatzteile überteuert”

Qualität insgesamt10%

“Schlechte Produktqualität”

Kompatibilität – insgesamt9%

“Ungeeignet”

Gesamtgröße7%

“Filter passt nicht”

Funktionalität insgesamt6%

“Funkt nicht”

Wasserbeständigkeit4%

“Wasser wird milchig”

Haltbarkeit2%

“- Haltbarkeit könnte länger sein”

Sprühen/Durchfluss1%

“Schlechter Wasserfluss”

Produktzustand1%

“Produkt schon benutzt”

Top return reasons

Gesamtgröße28%
Filterung24%
Kompatibilität – insgesamt21%
Funktionalität insgesamt7%
Wasserbeständigkeit4%
beworben Vs Tatsächliches Produkt3%
Preis-Leistungs-Verhältnis2%
Qualität insgesamt2%
Defekt Material/Teile2%
Auslaufsicher1%

Common questions

Is brita wasserfilter kartusche profitable to sell on Amazon Germany?
The niche generates €3.1M/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the brita wasserfilter kartusche niche?
16 brands and 98 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in brita wasserfilter kartusche?
Top complaints mined from reviews: Filterung, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.5%.
When does demand for brita wasserfilter kartusche peak?
Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the brita wasserfilter kartusche niche?
Listings span €11.38–€49.77; the average listing price is €22.44 (sweet spot $15–$100). The average incumbent carries 7,321 reviews — the moat a new listing must climb.

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