Is briketts profitable to sell on Amazon Germany?

The niche generates €149K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Skip it (42/100).

How competitive is the briketts niche?

14 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in briketts?

Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 0.1%.

When does demand for briketts peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the briketts niche?

Listings span €8.52–€585.84; the average listing price is €169.95 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.

briketts

Skip it

Soft demand (-66.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good755

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€169.95

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay€149K

€149K/yr · 62K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€8.52–€585.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-66.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, briketts is a €149K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

briketts market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €340K–€425K; units × avg price
Conversion rate: 1.4%
Avg BSR: #48
Page quality: 0%
Prime: 15%
Sponsored: 67%
Out of stock: 12.3%
Avg brand age: 68 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

18%

Energie Kienbacher20%
Rekord20%
PALIGO19%
King Crocodile10%
BELKO7%
Deuba6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.7% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top briketts search terms

kohlebriketts12K/yr -60.2%2.3% conv.
kohle briketts10K/yr -58.9%2.0% conv.
kohlen6K/yr -52.5%1.1% conv.
braunkohlebriketts12K/yr -70.6%1.1% conv.
braunkohlebriketts 1000kg6K/yr -55.3%0.6% conv.
kohle briketts 1000kg5K/yr -63.5%0.2% conv.
braunkohle briketts4K/yr -66.2%0.5% conv.
briketts 25 kg angebot5K/yr -87.9%1.1% conv.
kohlebriketts ofen4K/yr -85.4%3.9% conv.

All search terms

Top briketts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

REKORD 25 kg Braunkohlebriketts als PAL (40 x 25 kg)

Rekord€562.674.7★53 rev

25kg Briketts Rekord Kohle Brikett Kamin Ofen Kaminbriketts Heizbriketts im 25kg Bündel TOP Gluthalter Zertifizierte Lausitzer Qualität | Energie Kienbacher

Energie Kienbacher€22.434.4★452 rev

Rekord Braunkohlebriketts 1.000 kg (40x25 kg Gebinde) auf Palette Kaminbriketts mit hohem Heizwert & Langer Brenndauer QualitätsBraunkohle für Kamine & Dauerbrandöfen Gluthalter Briketts

PALIGO€577.584.6★53 rev

King Crocodile Kokosnuss Kohle mit Langer Brenndauer I 27x27mm Nachhaltige Naturkohle I wenig Asche I geringer Rauchentwicklung I Grillkohle I Kohle Würfel in Premium Qualität (Consumer 1kg)

King Crocodile€8.524.0★491 rev

27 kg Grillbriketts (9 x 3 kg Säcke) Grillkohle Holzkohle Holzkohlebriketts Holzkohlegrill Grill

BELKO€36.044.4★358 rev

Newest

by launch date

Long Glow Grillbriketts 27 kg Oliven Premium Briketts - bis 4h Brenn- & Glutdauer - nachhaltige Grillkohle mit hoher Hitze für Grill Smoker Pizzaofen & Dutch Oven | 9 x 3 kg | Energie Kienbacher

Energie Kienbacher€35.4625 rev

10mo ago

HEIZFUXX Grillholzkohlebriketts Kohle Hartholz BBQ Gastro Restaurant Grill Smoker Steakhouse Brikett Profi Premium 10kg x 2 Sack 20kg / 1 Karton Paligo SGA1002 Schwarz / Natur

HEIZFUXX€34.0759 rev

1y ago

Deuba 27 kg Grillbriketts 9 x 3 kg Holzkohle Grillkohle Holzkohlebriketts Holzkohlegrill Grill Brikett Kohle

Deuba€29.591,901 rev

2y ago

Grillfürst Kokosbriketts in Stangenform 10 kg - Briketts aus Kokosnussschalen für eine extra Lange Grilldauer aus 100% Kokosschalen

Grillfürst€26.0215 rev

2y ago

Braunkohlebriketts Rekord 3X 10 kg Briketts Kaminbriketts Kohlebriketts Kohle Ofen Bündel Kamin Heizbriketts

Generisch€30.74134 rev

3y ago

What buyers say about briketts

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt41%

“Super Produkt”

Heizung14%

“Guter Heizwert”

Preis-Leistungs-Verhältnis13%

“Preis / Leistung gut”

beworben Vs Tatsächliches Produkt9%

“Macht was sie soll”

Grillen6%

“Grillen”

Feuerwiderstand2%

“Brennt gut”

Temperaturerhaltung2%

“Hält lange die Temperatur”

Benutzerfreundlichkeit2%

“leicht zu transportieren”

Haltbarkeit2%

“Und tatsächlich, sie halte bis jetzt am längsten”

Geruch2%

“Guter Geschmack und Guter Geruch”

What buyers complain about

Haltbarkeit21%

“Kurze Nutzbarkeit, qualmt lange bis komplett durchgeglüht”

Heizung15%

“richtig warm wirds einfach nicht.”

Qualität insgesamt13%

“Leider Qualitativ minderwertig, jede kohle bricht auseinander”

Preis-Leistungs-Verhältnis12%

“recht teuer”

Entflammbar10%

“Brennt einfach”

Benutzerfreundlichkeit4%

“Somit ist der Transport leider bei 10 kg nicht so einfach”

Defekt Material/Teile4%

“Inhalt beschädigt”

Form/Stil4%

“Sehr ungleichmäßige Form”

Funktionalität insgesamt2%

“Für anspruchsvolle Sachen nicht geeignet”

Geruch2%

“Allerdings wenig Eigengeschmack und Geruch”

Top return reasons

Gesamtgröße26%

Qualität insgesamt21%

Preis-Leistungs-Verhältnis16%

Entflammbar11%

Kompatibilität – insgesamt5%

Feucht/Trocken5%

Funktionalität insgesamt5%

Stärke5%

Defekt Material/Teile5%

Common questions

Is briketts profitable to sell on Amazon Germany?: The niche generates €149K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Skip it (42/100).
How competitive is the briketts niche?: 14 brands and 45 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in briketts?: Top complaints mined from reviews: Haltbarkeit, Heizung, Qualität insgesamt. The return rate is 0.1%.
When does demand for briketts peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the briketts niche?: Listings span €8.52–€585.84; the average listing price is €169.95 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.