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Briketts

soft demand (-66.7% this quarter) — Briketts doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49

Market size 32Growth 0Conversion 18Competition 55Returns 99Price range 15Avg price 52Brand share 49Review moat 69Quality gap 60
This niche Category average · 3,232 niches

Is Briketts profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briketts is a €149K/yr Amazon Germany market (62K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Briketts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.7% over the last 90 days and 1.4% of searches end in a purchase.

€149K

revenue / yr

Units sold / yr3K
Search volume / yr-66.7%62K
Conversion rate1.4%
Avg price€169.95

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 45
Top-5 product click share52%
Open market24%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement67%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews755

Top Briketts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€15K€22K€30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

45

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

18%

  • Energie Kienbacher20%
  • Rekord20%
  • PALIGO19%
  • King Crocodile10%
  • BELKO7%
  • Deuba6%

Briketts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR1.4%Products27Brands14Top 5 Brands76%OOS Rate12.3%Rating4.4★Reviews755Avg BSR#48
3K2KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Top Briketts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kohlebriketts12K/yr
  • kohle briketts10K/yr
  • kohlen6K/yr
  • braunkohlebriketts12K/yr
  • braunkohlebriketts 1000kg6K/yr
  • kohle briketts 1000kg5K/yr
  • braunkohle briketts4K/yr
  • briketts 25 kg angebot5K/yr
  • kohlebriketts ofen4K/yr

What reviews say buyers love and hate about Briketts

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt41%

Super Produkt

Heizung14%

Guter Heizwert

Preis-Leistungs-Verhältnis13%

Preis / Leistung gut

beworben Vs Tatsächliches Produkt9%

Macht was sie soll

Grillen6%

Grillen

What buyers complain about

87% of reviews
Haltbarkeit21%

Kurze Nutzbarkeit, qualmt lange bis komplett durchgeglüht

Heizung15%

richtig warm wirds einfach nicht.

Qualität insgesamt13%

Leider Qualitativ minderwertig, jede kohle bricht auseinander

Preis-Leistungs-Verhältnis12%

recht teuer

Entflammbar10%

Brennt einfach

Briketts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
26%
2Qualität insgesamt
21%
3Preis-Leistungs-Verhältnis
16%
4Entflammbar
11%
5Kompatibilität – insgesamt
5%

Common Briketts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briketts 42/100 on Amazon Germany — Skip it. The niche generates €149K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -66.7% over the last 90 days.
Search demand for Briketts on Amazon Germany peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 6.4× the quietest.