Is Briefkastenschloss profitable to sell on Amazon Germany?

Flapen scores Briefkastenschloss 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €196K a year across 17 tracked products. Search demand grew -17.8% in the last 90 days.

How competitive is the Briefkastenschloss niche on Amazon Germany?

11 brands and 46 sellers compete in Briefkastenschloss on Amazon Germany. The top 5 Briefkastenschloss products take 67% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Briefkastenschloss?

Briefkastenschloss buyers on Amazon Germany complain most about Qualität insgesamt, Verriegelungsmechanismus, and Gesamtgröße. An estimated 1.4% of orders come back.

When does demand for Briefkastenschloss peak?

Search demand for Briefkastenschloss on Amazon Germany is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Briefkastenschloss niche?

Briefkastenschloss sells for €5.43 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.97 to €9.23. The average product has 980 reviews, the count a new listing must catch up to.

Briefkastenschloss

Fail

Prices span $3.97–$9.23, mostly outside the sweet spot, so Briefkastenschloss is a Fail.

Flapen Score: 41
41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 49
Market size: €196K/yr390K searches / yr
90-day growth: -17.8%search demand this quarter
Competition: 67%top-5 click share · 11 brands · 46 sellers

Flapen Score

Briefkastenschloss against its category

The dotted line is the Baumarkt average. Past it, Briefkastenschloss is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Briefkastenschloss market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefkastenschloss 390K times last year and spent an estimated €196K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €196K a year.

Searches, last 12 months: 390K
Growth, 90 days vs prior 90: -17.8%
Conversion, latest week: 9.3%
Market size, estimated: €196Ka year
Peak month: February1.2× the quietest month
Top search term: briefkastenschloss249K searches a year

02 · Price

A sale here is worth €5.43.

Listings sell for €5.43 on average, from €3.97 to €9.23. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.43 that is €8K to €11K a year per listing.

Average price: €5.43under the $15 to $100 sweet spot
Price range: €3.97–€9.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €8K–€11K
Returns: 1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #21 within Schrank-Zubehör. It carries 980 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 2.0%
Average rank: #21in Schrank-Zubehör
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 980per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Briefkastenschloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

Brand 129%
Brand 225%
Brand 312%
Brand 412%
Brand 55%
Brand 65%
Open — no brand owns it (5 brands, 11%)

Demand

Briefkastenschloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Briefkastenschloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

briefkastenschloss249K/yr -18.3%8.7% conv.
briefkastenschloss 16mm19K/yr -7.5%9.4% conv.
briefkasten schloss15K/yr -13.3%7.7% conv.
briefkasten schloß14K/yr -24.3%9.3% conv.
postkasten schloss11K/yr -16.5%9.8% conv.
schloss briefkasten11K/yr -11.9%10.4% conv.
briefkastenschloss 12mm8K/yr -1.8%2.2% conv.
briefkastenschloss 18mm11K/yr -24.3%7.4% conv.
hebelschloss8K/yr -3.0%1.2% conv.
schloss für briefkasten8K/yr -24.8%8.5% conv.

Reviews and returns

What reviews say buyers love and hate about Briefkastenschloss

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gesamtgröße”

24%of negative reviews mention “Qualität insgesamt”

1.4%of orders come back

“Absolute miese Qualität, hakelig, schlechte Verarbeitung”

A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Briefkastenschloss questions

Answered from the same tracked data.

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