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Briefkasten Weiß

Briefkasten Weiß shows a sweet-spot price point ($37.66 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49

Market size 22Growth 38Conversion 25Competition 78Returns 91Price range 92Avg price 95Brand share 58Review moat 68Quality gap 53
This niche Category average · 3,232 niches

Is Briefkasten Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefkasten Weiß is a €89K/yr Amazon Germany market (116K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 56/100.

Briefkasten Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.3% over the last 90 days and 2.0% of searches end in a purchase.

€89K

revenue / yr

Units sold / yr4K
Search volume / yr+10.3%116K
Conversion rate2.0%
Avg price€37.66

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers17 · 66
Top-5 product click share37%
Open market30%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement89%
New entrants (1y)5· 1 succeeded
Avg rating4.4★
Avg reviews780

Top Briefkasten Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€3K€5K€8K€11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

66

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

25%

  • Metzler19%
  • Wiltec19%
  • WOLTU14%
  • BURG-WÄCHTER12%
  • BITUXX6%
  • ECD Germany5%

Briefkasten Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR2.0%Products45Brands17Top 5 Brands70%OOS Rate4.6%Rating4.4★Reviews780Avg BSR#200
4K3KPrime Day '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Briefkasten Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • briefkasten weiß77K/yr
  • briefkasten weiss19K/yr
  • briefkasten weiß mit zeitungsfach14K/yr
  • postkasten weiß5K/yr

What reviews say buyers love and hate about Briefkasten Weiß

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt38%

Super Ware

beworben Vs Tatsächliches Produkt11%

Tut seinen Job

Design insgesamt10%

Besonders gut gefällt mir das moderne, zeitlose Design – der Briefkasten sieht an der Hauswand wirklich hochwertig aus

Montage/Installation8%

Sehr leicht zu installieren

Preis-Leistungs-Verhältnis8%

Preis Leistung super

What buyers complain about

78% of reviews
Gesamtgröße24%

Gut aber etwas klein

Materialqualität13%

Das Material ist sehr dünn

Haltbarkeit7%

Haltbarkeit fraglich

Stärke7%

Das Material ist sehr dünn

Preis-Leistungs-Verhältnis6%

Nicht ganz günstig

Briefkasten Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Lackqualität
11%
3Defekt Material/Teile
9%
4Farbe
5%
5Qualität insgesamt
3%

Common Briefkasten Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefkasten Weiß 56/100 on Amazon Germany — Worth a look. The niche generates €89K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +10.3% over the last 90 days.
Search demand for Briefkasten Weiß on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.