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Briefkasten Weiß

Maybe

Products sell for $37.66 on average, inside the sweet spot. But shoppers spend an estimated $89K a year here, so Briefkasten Weiß is a Maybe.

Flapen Score
56
56 / 100
Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49
Market size
€89K/yr116K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
37%top-5 click share · 17 brands · 66 sellers

Flapen Score

Briefkasten Weiß against its category

The dotted line is the Baumarkt average. Past it, Briefkasten Weiß is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefkasten Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefkasten Weiß 116K times last year and spent an estimated €89K. The top 5 brands take 70% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
2.0%
Market size, estimated
€89Ka year
Peak month
July1.6× the quietest month
Top search term
briefkasten weiß77K searches a year

02 · Price

A sale here is worth €37.66.

Listings sell for €37.66 on average, from €13.43 to €101.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €37.66 that is €0 to €4K a year per listing.

Average price
€37.66inside the $15 to $100 sweet spot
Price range
€13.43–€101.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #200 within Briefkästen. It carries 780 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
33%
Out of stock, average day
4.6%
Average rank
#200in Briefkästen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
780per listing
Listings tracked
45

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Briefkasten Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

66

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

37%

Top 20: 77%

Open market

25%

  • Brand 119%
  • Brand 219%
  • Brand 314%
  • Brand 412%
  • Brand 56%
  • Brand 65%

Demand

Briefkasten Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Briefkasten Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • briefkasten weiß77K/yr
  • briefkasten weiss19K/yr
  • briefkasten weiß mit zeitungsfach14K/yr
  • postkasten weiß5K/yr

Reviews and returns

What reviews say buyers love and hate about Briefkasten Weiß

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Gut aber etwas klein”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Briefkasten Weiß questions

Answered from the same tracked data.