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Briefkasten Schwarz

Briefkasten Schwarz shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49

Market size 9Growth 47Conversion 18Competition 74Returns 98Price range 94Avg price 94Brand share 69Review moat 67Quality gap 55
This niche Category average · 3,232 niches

Is Briefkasten Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Briefkasten Schwarz is a €37K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Briefkasten Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.9% over the last 90 days and 1.4% of searches end in a purchase.

€37K

revenue / yr

Units sold / yr1K
Search volume / yr+17.9%55K
Conversion rate1.4%
Avg price€47.05

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers17 · 26
Top-5 product click share41%
Open market37%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement95%
New entrants (1y)5· 2 succeeded
Avg rating4.4★
Avg reviews838

Top Briefkasten Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

29%

  • Metzler16%
  • SONGMICS14%
  • FORGARD14%
  • Sillar10%
  • ALSTEN TECH10%
  • Bravios8%

Briefkasten Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR1.4%Products37Brands17Top 5 Brands63%OOS Rate7.5%Rating4.4★Reviews838Avg BSR#138
2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Briefkasten Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt40%

Beste Qualität

Design insgesamt13%

Cooles Design

Preis-Leistungs-Verhältnis9%

Preis Leistung super

beworben Vs Tatsächliches Produkt8%

Genau so wie bestellt

Benutzerfreundlichkeit5%

Der Briefkasten ist super und praktisch

What buyers complain about

65% of reviews
Gesamtgröße14%

nur gehen leider keine A4 Größen hinein

Qualität insgesamt10%

Sehr schlechte Qualität

Farbe7%

Aus anthrazit wurde hellblau

Preis-Leistungs-Verhältnis7%

entspricht in keiner Weise dem Preis

Dicke7%

Das Material wirkt stellenweise etwas dünn

Briefkasten Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Farbe
13%
3Defekt Material/Teile
6%
4Lackqualität
6%
5Qualität insgesamt
4%

Common Briefkasten Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Briefkasten Schwarz 56/100 on Amazon Germany — Worth a look. The niche generates €37K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved +17.9% over the last 90 days.
Search demand for Briefkasten Schwarz on Amazon Germany peaks in Nov, where the busiest month runs 1.7× the quietest.