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Briefkasten Schwarz

Maybe

An estimated 0.4% of orders come back. But shoppers spend an estimated $37K a year here, so Briefkasten Schwarz is a Maybe.

Flapen Score
56
56 / 100
Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49
Market size
€37K/yr55K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
41%top-5 click share · 17 brands · 26 sellers

Flapen Score

Briefkasten Schwarz against its category

The dotted line is the Baumarkt average. Past it, Briefkasten Schwarz is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Briefkasten Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Briefkasten Schwarz 55K times last year and spent an estimated €37K. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
1.4%
Market size, estimated
€37Ka year
Peak month
November1.7× the quietest month
Top search term
briefkasten schwarz45K searches a year

02 · Price

A sale here is worth €47.05.

Listings sell for €47.05 on average, from €13.73 to €95.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €47.05 that is €0 to €5K a year per listing.

Average price
€47.05inside the $15 to $100 sweet spot
Price range
€13.73–€95.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #138 within Briefkästen. It carries 838 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
38%
Out of stock, average day
7.5%
Average rank
#138in Briefkästen
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
838per listing
Listings tracked
37

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Briefkasten Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

26

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

29%

  • Brand 116%
  • Brand 214%
  • Brand 314%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Briefkasten Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Briefkasten Schwarz

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Gesamtgröße”
0.4%of orders come back
“nur gehen leider keine A4 Größen hinein”
A buyer, on “Gesamtgröße”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Briefkasten Schwarz questions

Answered from the same tracked data.