Is briefkasten schwarz profitable to sell on Amazon Germany?

The niche generates €37K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the briefkasten schwarz niche?

17 brands and 26 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in briefkasten schwarz?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 0.4%.

When does demand for briefkasten schwarz peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the briefkasten schwarz niche?

Listings span €13.73–€95.76; the average listing price is €47.05 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.

briefkasten schwarz

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€47.05

avg listing price — sweet spot $15–$100

Price range

Great€13.73–€95.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good837.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€37K

€37K/yr · 55K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, briefkasten schwarz is a €37K/yr Amazon Germany market (55K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

briefkasten schwarz market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: €47K–€59K; units × avg price
Conversion rate: 1.4%
Avg BSR: #138
Page quality: 0%
Prime: 38%
Sponsored: 95%
Out of stock: 7.5%
Avg brand age: 49 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

29%

Metzler16%
SONGMICS14%
FORGARD14%
Sillar10%
ALSTEN TECH10%
Bravios8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top briefkasten schwarz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SONGMICS XXL Briefkasten Postkasten mit Zeitungsfach 10 5 x 37 x 37 cm Aufkleber gegen unerwünschte Werbung Sichtfenster abschließbar 2 Schlüssel modern einfache Montage schwarz GMB052B01

SONGMICS€26.924.4★3,739 rev

Forgard Briefkasten Schwarz mit Zeitungsfach (RAL 9005) Postkasten modern aus Zinkstahl inkl. Montageset TRELLEBORG

FORGARD€49.244.2★13 rev

Sillar Briefkasten Wandbriefkasten mit Schloss | aus verzinktem Stahl Beständig gegen Witterungseinflüsse und UV-Strahlung | 37 × 37 × 10 5 cm Schwarz | 2 Schlüssel

Sillar€26.274.4★191 rev

Radius Designer Briefkasten Letterman 6 Anthrazit - wetterfester pulverbeschichteter Stahl - mit Zeitungsfach - inkl. Montageset - 10 Jahre Funktions- & Korrosionsgarantie

Radius€57.494.7★7 rev

Metzler Briefkasten Tiefschwarz RAL9005 mit Zeitungsfach - Wandbriefkasten pulverbeschichtet aus Stahl wetterfester Postkasten mit großem Einwurfschlitz DIN A4 moderner Briefkasten Modell Hoffmann

Metzler€57.424.6★108 rev

Newest

by launch date

Relaxdays Briefkasten mit Namensschild HxBxT: 31 x 36 x 12 cm Eisen 4 Schlüssel Postkasten Querformat schwarz

Relaxdays€20.2113 rev

10mo ago

Relaxdays Briefkasten mit Namensschild 4 Schlüssel Zeitungsfach Postkasten HBT: 41 5 x 37 5 x 14 cm Metall schwarz

Relaxdays€21.0423 rev

10mo ago

Zedelmaier Briefkasten mit Zeitungsfach Wandbriefkasten mit Schloss Postkasten Briefkästen Mailbox 2 Schlüssen Schwarz 33 X 31 X 10 cm

Zedelmaier€22.68767 rev

11mo ago

Radius Designer Briefkasten Letterman 6 Anthrazit - wetterfester pulverbeschichteter Stahl - mit Zeitungsfach - inkl. Montageset - 10 Jahre Funktions- & Korrosionsgarantie

Radius€57.497 rev

1y ago

WOLTU XXL Briefkasten Postkasten mit Zeitungsfach 11 x 37 x 37 cm Aufkleber gegen unerwünschte Werbung Sichtfenster abschließbar einfache Montage 2 Schlüssel modern schwarz BK006sz2

WOLTU€24.97124 rev

1y ago

What buyers say about briefkasten schwarz

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Beste Qualität”

Design insgesamt13%

“Cooles Design”

Preis-Leistungs-Verhältnis9%

“Preis Leistung super”

beworben Vs Tatsächliches Produkt8%

“Genau so wie bestellt”

Benutzerfreundlichkeit5%

“Der Briefkasten ist super und praktisch”

Montage/Installation5%

“Einfache Montage des Briefkastens”

Stärke3%

“Stabil, robust, Legierung wirkt ausreichend für einen Außeneinsatz”

Materialqualität2%

“Material ok”

Form/Stil2%

“Schön und elegant genau wie bestellt”

Haltbarkeit2%

“langlebig”

What buyers complain about

Gesamtgröße14%

“nur gehen leider keine A4 Größen hinein”

Qualität insgesamt10%

“Sehr schlechte Qualität”

Farbe7%

“Aus anthrazit wurde hellblau”

Preis-Leistungs-Verhältnis7%

“entspricht in keiner Weise dem Preis”

Dicke7%

“Das Material wirkt stellenweise etwas dünn”

beworben Vs Tatsächliches Produkt5%

“inklusive "Bitte keine Werbung" sehen gut aus.”

Rost/Korrodieren4%

“Schnell rostender Briefkasten”

Wasserbeständigkeit4%

“die Post komplett durchnässt ist.”

Lackqualität4%

“Lack empfindlich”

Haltbarkeit4%

“Der Kasten ist nach zwei Jahren total ausgebleicht”

Top return reasons

Gesamtgröße47%

Farbe13%

Defekt Material/Teile6%

Lackqualität6%

Qualität insgesamt4%

Kratzfestigkeit4%

Funktionalität insgesamt3%

Montage3%

beworben Vs Tatsächliches Produkt2%

Montage/Installation2%

Common questions

Is briefkasten schwarz profitable to sell on Amazon Germany?: The niche generates €37K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the briefkasten schwarz niche?: 17 brands and 26 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in briefkasten schwarz?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Farbe. The return rate is 0.4%.
When does demand for briefkasten schwarz peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the briefkasten schwarz niche?: Listings span €13.73–€95.76; the average listing price is €47.05 (sweet spot $15–$100). The average incumbent carries 838 reviews — the moat a new listing must climb.