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Brenngel

Brenngel shows low returns (0.0%), but a small market ($67K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49

Market size 17Growth 42Conversion 79Competition 35Returns 100Price range 77Avg price 89Brand share 45Review moat 61Quality gap 32
This niche Category average · 3,232 niches

Is Brenngel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brenngel is a €67K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Brenngel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.4% over the last 90 days and 8.1% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr2K
Search volume / yr+13.4%40K
Conversion rate8.1%
Avg price€20.78

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 30
Top-5 product click share64%
Open market22%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement74%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,073

Top Brenngel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • binoa20%
  • höfats19%
  • Höfer Chemie16%
  • Farmlight12%
  • HENDI11%
  • HaA8%
  • Open — no brand owns it (5 brands, 15%)

Brenngel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR8.1%Products19Brands11Top 5 Brands78%OOS Rate0.4%Rating4.6★Reviews1,073Avg BSR#186
3K2KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Brenngel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brenngel23K/yr
  • brenngel tischfeuer5K/yr
  • bioethanol gel5K/yr
  • brenngel bioethanol gel3K/yr
  • ethanol gel4K/yr

What reviews say buyers love and hate about Brenngel

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt28%

Super 👍 Super Produkt

Geruch16%

nicht stinkt nicht

beworben Vs Tatsächliches Produkt15%

Produkt ist so wie beschrieben

Preis-Leistungs-Verhältnis11%

Preis und Leistung stimmt

Feuerwiderstand5%

Es brennt super

What buyers complain about

91% of reviews
Geruch37%

wenig Geruch

Entflammbar28%

Starke Rußbildung

Preis-Leistungs-Verhältnis11%

auch teurer

beworben Vs Tatsächliches Produkt4%

Produkt nicht wie beschrieben

Dicke4%

nach der 3-4 Benutzung war es dann dünnflüssig

Brenngel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
23%
2Funktionalität insgesamt
20%
3Farbe
9%
4Gesamtgröße
9%
5Kompatibilität – insgesamt
9%

Common Brenngel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brenngel 51/100 on Amazon Germany — Worth a look. The niche generates €67K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +13.4% over the last 90 days.
Search demand for Brenngel on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.