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Brenngel

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $67K a year here, so Brenngel is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Market size
€67K/yr40K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
64%top-5 click share · 11 brands · 30 sellers

Flapen Score

Brenngel against its category

The dotted line is the Baumarkt average. Past it, Brenngel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brenngel market on Amazon at a glance

Shoppers on Amazon Germany searched for Brenngel 40K times last year and spent an estimated €67K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
8.1%
Market size, estimated
€67Ka year
Peak month
December3.2× the quietest month
Top search term
brenngel23K searches a year

02 · Price

A sale here is worth €20.78.

Listings sell for €20.78 on average, from €7.53 to €40.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.78 that is €0 to €2K a year per listing.

Average price
€20.78inside the $15 to $100 sweet spot
Price range
€7.53–€40.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #186 within Kamine, Öfen & Zubehör. It carries 1,073 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
11%
Out of stock, average day
0.4%
Average rank
#186in Kamine, Öfen & Zubehör
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
1,073per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Brenngel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

30

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 120%
  • Brand 219%
  • Brand 316%
  • Brand 412%
  • Brand 511%
  • Brand 68%
  • Open — no brand owns it (5 brands, 15%)

Demand

Brenngel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Brenngel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brenngel23K/yr
  • brenngel tischfeuer5K/yr
  • bioethanol gel5K/yr
  • brenngel bioethanol gel3K/yr
  • ethanol gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Brenngel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“wenig Geruch”
A buyer, on “Geruch”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Brenngel questions

Answered from the same tracked data.