Is brenngel profitable to sell on Amazon Germany?

The niche generates €67K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the brenngel niche?

11 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in brenngel?

Top complaints mined from reviews: Geruch, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for brenngel peak?

Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the brenngel niche?

Listings span €7.53–€40.30; the average listing price is €20.78 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.

brenngel

Worth a look

Shows low returns (0.0%), but a small market ($67K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€20.78

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Price range

Great€7.53–€40.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,072.68

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€67K

€67K/yr · 40K searches

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, brenngel is a €67K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

brenngel market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €31K–€42K; units × avg price
Conversion rate: 8.1%
Avg BSR: #186
Page quality: 0%
Prime: 11%
Sponsored: 74%
Out of stock: 0.4%
Avg brand age: 58 months
Avg seller age: 206 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

binoa20%
höfats19%
Höfer Chemie16%
Farmlight12%
HENDI11%
HaA8%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top brenngel search terms

brenngel23K/yr +10.8%4.6% conv.
brenngel tischfeuer5K/yr +73.0%6.3% conv.
bioethanol gel5K/yr -14.8%4.9% conv.
brenngel bioethanol gel3K/yr +2.7%6.8% conv.
ethanol gel4K/yr -2.1%3.3% conv.

All search terms

Top brenngel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 x 1L Brenngel für Gel Kamine & Gel Feuerstellen - Hergestellt aus Premium Bio-Ethanol 96 6% Vol. - 12 Liter in 1L Flaschen zum handlichen & sicheren Gebrauch - Made in Germany!!!

binoa€40.304.6★640 rev

höfats - Spin Bioethanol Brenngel - rußfreie Ethanol Brennpaste 6X 1 Liter Nachfüllflasche - Zubehör für Spin 90 & 120 Tischfeuer Tischkamin

höfats€34.904.6★3,249 rev

HENDI Brennpaste Flasche ruß- und geruchlos Brenngel Fire Paste für Wärmebehälter zum Warmhalten von Speisen für Chafing Dish 1L

HENDI€8.474.5★920 rev

Brenngel 3X 1 Liter Flaschen für Gelkamine Ethanolkamine Wandkamine Bodenkamine

Farmlight€15.694.5★110 rev

HaA Bioethanol 96 6% Premium 6 x 1L Fur Bioethanol Kamin & Tischfeuer Indoor Bio Ethanol fur Tischkamin Indoor & Outdoor - Geruchsarm & ruckstandsfrei aus nachwachsenden Rohstoffen

HaA€21.724.6★110 rev

Newest

by launch date

Eversmoke Premium Brenngel Dickflüssig Ethanol-Basis 3 STK

EVERSMOKE€16.940 rev

1mo ago

HaA Bioethanol 96 6% Premium 6 x 1L Fur Bioethanol Kamin & Tischfeuer Indoor Bio Ethanol fur Tischkamin Indoor & Outdoor - Geruchsarm & ruckstandsfrei aus nachwachsenden Rohstoffen

HaA€21.72110 rev

1y ago

Area52 Bioethanol 6x1L Set Ethanol Reiner Ethylalkohol mit 96 6% Reinheitsgrad Für Ethanolkamine Tischkamine & Bioethanol-Feuerstellen Geruchslos & rußfrei Für Indoor & Outdoor (6 x 1L)

AREA52€18.05289 rev

1y ago

höfats - flüssig Bioethanol Spin 900 | 1200 | 1500 Rauch- und Rußfreies Ethanol - 6X 1 Liter Nachfüllflasche - Zubehör für Spin mit Bio-Burner Tischfeuer Tischkamin für Indoor und Outdoor

höfats€29.90806 rev

2y ago

12x Eversmoke Sicherheits Premium Bio Brennpaste Brenngel Chafing Dish Speisenwärmer (12 Dosen je 200g)

EVERSMOKE€20.58676 rev

4y ago

What buyers say about brenngel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt28%

“Super 👍 Super Produkt”

Geruch16%

“nicht stinkt nicht”

beworben Vs Tatsächliches Produkt15%

“Produkt ist so wie beschrieben”

Preis-Leistungs-Verhältnis11%

“Preis und Leistung stimmt”

Feuerwiderstand5%

“Es brennt super”

Heizung4%

“Wohlige Wärme ohne Schornstein”

Umweltfreundlichkeit4%

“Das Bioethanol der Firma Area52 ist SUPER”

Effizienz3%

“Hat auch sehr gut funktioniert”

Gesamtgröße2%

“Passt”

Benutzerfreundlichkeit2%

“lässt sich gut anwenden”

What buyers complain about

Geruch37%

“wenig Geruch”

Entflammbar28%

“Starke Rußbildung”

Preis-Leistungs-Verhältnis11%

“auch teurer”

beworben Vs Tatsächliches Produkt4%

“Produkt nicht wie beschrieben”

Dicke4%

“nach der 3-4 Benutzung war es dann dünnflüssig”

Auslaufsicher4%

“Undichte Flaschenverschlüsse”

Einfache Reinigung2%

“Dieses Brengel hinterlässt schwer zu reinigende Rückstände im Brennbehälter”

Qualität insgesamt2%

“Schlechte Qualität, Brennpaste geht ständig aus obwohl es noch genug davon in dem Behälter ist”

Top return reasons

Geruch23%

Funktionalität insgesamt20%

Farbe9%

Gesamtgröße9%

Kompatibilität – insgesamt9%

Speicherkapazität7%

Entflammbar7%

Benutzerfreundlichkeit5%

Verriegelungsmechanismus5%

beworben Vs Tatsächliches Produkt5%

Common questions

Is brenngel profitable to sell on Amazon Germany?: The niche generates €67K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the brenngel niche?: 11 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in brenngel?: Top complaints mined from reviews: Geruch, Entflammbar, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for brenngel peak?: Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the brenngel niche?: Listings span €7.53–€40.30; the average listing price is €20.78 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.