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Bosch Universal Brush

Fail

Demand is soft, at -27.5% this quarter, so Bosch Universal Brush is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€60K/yr62K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
53%top-5 click share · 22 brands · 140 sellers

Flapen Score

Bosch Universal Brush against its category

The dotted line is the Baumarkt average. Past it, Bosch Universal Brush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Universal Brush market on Amazon at a glance

Shoppers on Amazon Germany searched for Bosch Universal Brush 62K times last year and spent an estimated €60K. The top 5 brands take 59% of clicks. Demand peaks in Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €60K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
2.4%
Market size, estimated
€60Ka year
Peak month
March1.7× the quietest month
Top search term
fliesen reinigungsgerät17K searches a year

02 · Price

A sale here is worth €40.38.

Listings sell for €40.38 on average, from €6.23 to €146.01. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.38 that is €0 to €4K a year per listing.

Average price
€40.38inside the $15 to $100 sweet spot
Price range
€6.23–€146.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #63 within Reinigungswerkzeuge. It carries 6,060 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
96%
Out of stock, average day
8.4%
Average rank
#63in Reinigungswerkzeuge
Average rating
4.21 starsAmazon Germany average 4.37 stars
Average reviews
6,060per listing
Listings tracked
27

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bosch Universal Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

140

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

53%

Top 20: 93%

Open market

36%

  • Brand 119%
  • Brand 215%
  • Brand 312%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Bosch Universal Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Bosch Universal Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fliesen reinigungsgerät17K/yr
  • fliesenreiniger gerät16K/yr
  • reinigungsgeräte12K/yr
  • fliesenreinigungsgerät6K/yr
  • wandfliesen reinigungsgerät4K/yr
  • reinigungsgerät4K/yr
  • reinigungsgeräte haushalt3K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Universal Brush

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Einfache Reinigung”
11%of negative reviews mention “Einfache Reinigung”
2.8%of orders come back
“Putzt nicht gut”
A buyer, on “Einfache Reinigung”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bosch Universal Brush questions

Answered from the same tracked data.