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Bosch Multitool 18v

Fail

The top 5 brands take 100% of clicks, so Bosch Multitool 18v is a Fail.

Flapen Score
37
37 / 100
Ranks 2,817 of 3,232 Baumarkt niches · −12 vs the category median of 49
Market size
€148K/yr31K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
80%top-5 click share · 3 brands · 226 sellers

Flapen Score

Bosch Multitool 18v against its category

The dotted line is the Baumarkt average. Past it, Bosch Multitool 18v is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Multitool 18v market on Amazon at a glance

Shoppers on Amazon Germany searched for Bosch Multitool 18v 31K times last year and spent an estimated €148K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €148K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
4.8%
Market size, estimated
€148Ka year
Peak month
November2.5× the quietest month
Top search term
bosch multitool 18v12K searches a year

02 · Price

A sale here is worth €99.90.

Listings sell for €99.90 on average, from €22.44 to €199.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €99.90 that is €0 to €10K a year per listing.

Average price
€99.90inside the $15 to $100 sweet spot
Price range
€22.44–€199.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #16 within Elektrowerkzeuge. It carries 661 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
3.5%
Average rank
#16in Elektrowerkzeuge
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
661per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bosch Multitool 18v products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

226

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 221%
  • Brand 32%

Demand

Bosch Multitool 18v search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Bosch Multitool 18v search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosch multitool 18v12K/yr
  • bosch professional 18v multitool9K/yr
  • bosch 18v multitool4K/yr
  • bosch gop 18v3K/yr
  • multitool bosch 18v3K/yr
  • bosch professional 18v multi cutter350/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Multitool 18v

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Kompatibilität – insgesamt”
1.3%of orders come back
“Passt bei Makita nicht, lösen sich schon beim einschalten”
A buyer, on “Kompatibilität – insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bosch Multitool 18v questions

Answered from the same tracked data.