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Bosch Home and Garden

Fail

The top 5 brands take 99% of clicks, so Bosch Home and Garden is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€95K/yr213K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
27%top-5 click share · 7 brands · 329 sellers

Flapen Score

Bosch Home and Garden against its category

The dotted line is the Baumarkt average. Past it, Bosch Home and Garden is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bosch Home and Garden market on Amazon at a glance

Shoppers on Amazon Germany searched for Bosch Home and Garden 213K times last year and spent an estimated €95K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
0.3%
Market size, estimated
€95Ka year
Peak month
July7.0× the quietest month
Top search term
bosc63K searches a year

02 · Price

A sale here is worth €135.01.

Listings sell for €135.01 on average, from €6.63 to €2054.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €135.01 that is €0 to €14K a year per listing.

Average price
€135.01above the $15 to $100 sweet spot
Price range
€6.63–€2054.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #202 within Elektrowerkzeuge. It carries 7,446 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
1.1%
Average rank
#202in Elektrowerkzeuge
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
7,446per listing
Listings tracked
65

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Bosch Home and Garden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

329

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

27%

Top 20: 64%

Open market

0%

  • Brand 181%
  • Brand 213%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Bosch Home and Garden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 7.0×

Search terms

Top Bosch Home and Garden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bosc63K/yr
  • bosch grün41K/yr
  • bosch set39K/yr
  • bosch home and garden34K/yr
  • bosch diy15K/yr
  • bosch werkzeug set14K/yr
  • bosch elektrowerkzeuge5K/yr
  • amazon bosch3K/yr

Reviews and returns

What reviews say buyers love and hate about Bosch Home and Garden

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Gibt es bestimmt in gleicher Qualität günstiger”
A buyer, on “Qualität insgesamt”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bosch Home and Garden questions

Answered from the same tracked data.