Is Bordüre Selbstklebend profitable to sell on Amazon Germany?

Flapen scores Bordüre Selbstklebend 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €33K a year across 91 tracked products. 0 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -33.0% in the last 90 days.

How competitive is the Bordüre Selbstklebend niche on Amazon Germany?

30 brands and 61 sellers compete in Bordüre Selbstklebend on Amazon Germany. The top 5 Bordüre Selbstklebend products take 25% of clicks, and the top 5 brands take 60%.

What do buyers complain about in Bordüre Selbstklebend?

Bordüre Selbstklebend buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, and Qualität insgesamt. An estimated 2.3% of orders come back.

When does demand for Bordüre Selbstklebend peak?

Search demand for Bordüre Selbstklebend on Amazon Germany peaks in Feb, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Bordüre Selbstklebend niche?

Bordüre Selbstklebend sells for €11.46 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.04 to €18.35. The average product has 223 reviews, the count a new listing must catch up to.

Bordüre Selbstklebend

Fail

Shoppers spend an estimated $33K a year here, so Bordüre Selbstklebend is a Fail.

Flapen Score: 47
47 / 100Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size: €33K/yr466K searches / yr
90-day growth: -33.0%search demand this quarter
Competition: 25%top-5 click share · 30 brands · 61 sellers

Flapen Score

Bordüre Selbstklebend against its category

The dotted line is the Baumarkt average. Past it, Bordüre Selbstklebend is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Bordüre Selbstklebend market on Amazon at a glance

Shoppers on Amazon Germany searched for Bordüre Selbstklebend 466K times last year and spent an estimated €33K. The top 5 brands take 60% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 466K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months: 466K
Growth, 90 days vs prior 90: -33.0%
Conversion, latest week: 0.6%
Market size, estimated: €33Ka year
Peak month: February1.8× the quietest month
Top search term: bordüre selbstklebend157K searches a year

02 · Price

A sale here is worth €11.46.

Listings sell for €11.46 on average, from €5.04 to €18.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €11.46 that is €0 to €1K a year per listing.

Average price: €11.46under the $15 to $100 sweet spot
Price range: €5.04–€18.35
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #70 within Malerbedarf, Werkzeuge & Tapeten. It carries 223 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 77%
Out of stock, average day: 5.0%
Average rank: #70in Malerbedarf, Werkzeuge & Tapeten
Average rating: 4.21 starsAmazon Germany average 4.37 stars
Average reviews: 223per listing
Listings tracked: 91

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 18
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Bordüre Selbstklebend products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

25%

Top 20: 57%

Open market

35%

Brand 124%
Brand 216%
Brand 38%
Brand 46%
Brand 56%
Brand 65%

Demand

Bordüre Selbstklebend search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Bordüre Selbstklebend search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bordüre selbstklebend157K/yr -30.3%0.6% conv.
selbstklebende bordüre70K/yr -34.0%0.5% conv.
tapetenbordüre selbstklebend50K/yr -37.3%0.5% conv.
bordüre34K/yr -15.2%0.3% conv.
tapetenbordüre26K/yr -41.2%0.4% conv.
wandbordüre selbstklebend23K/yr -38.6%0.4% conv.
bordüren15K/yr -22.1%0.1% conv.
bordüre tapete18K/yr -45.1%0.3% conv.
tapeten bordüre9K/yr -9.9%0.5% conv.
bordüre selbstklebend schmal6K/yr -18.6%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Bordüre Selbstklebend

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Haftung/Klebrigkeit”

48%of negative reviews mention “Haftung/Klebrigkeit”

2.3%of orders come back

“Nicht selbstklebend”

A buyer, on “Haftung/Klebrigkeit”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Bordüre Selbstklebend questions

Answered from the same tracked data.

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