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Bohrmaschine

brand-locked demand (top 5 brands take 94% of clicks) — Bohrmaschine doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 95Growth 18Conversion 27Competition 44Returns 68Price range 47Avg price 85Brand share 15Review moat 35Quality gap 42
This niche Category average · 3,232 niches

Is Bohrmaschine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bohrmaschine is a €2.1M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Bohrmaschine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.3% over the last 90 days and 2.1% of searches end in a purchase.

€2.1M

revenue / yr

Units sold / yr25K
Search volume / yr-14.3%1.4M
Conversion rate2.1%
Avg price€72.87

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 172
Top-5 product click share59%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement93%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,961

Top Bohrmaschine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€105K€210K€315K€420K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

172

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 91%

Open market

3%

  • Bosch Professional40%
  • Bosch34%
  • Einhell13%
  • DEKOPRO3%
  • Dong Cheng3%
  • Mannesmann3%
  • Open — no brand owns it (3 brands, 3%)

Bohrmaschine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR2.1%Products29Brands9Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews2,961Avg BSR#19
70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Bohrmaschine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bohrmaschine616K/yr
  • schlagbohrmaschine310K/yr
  • bohrmaschinen72K/yr
  • bosch bohrmaschine66K/yr
  • schlagbohrer47K/yr
  • bosch schlagbohrmaschine51K/yr
  • bohrmaschine bosch43K/yr
  • drill machine44K/yr
  • schlagbohrmaschinen16K/yr
  • drills11K/yr

What reviews say buyers love and hate about Bohrmaschine

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Preis-Leistungs-Verhältnis26%

Good for this price, acceptable

Qualität insgesamt23%

Super Produkt

Benutzerfreundlichkeit8%

The drill was easy to use

Stärke8%

It is also powerful

beworben Vs Tatsächliches Produkt6%

Alle Erwartungen erfüllt

What buyers complain about

65% of reviews
Qualität insgesamt16%

Kompletter Müll

Haltbarkeit15%

Bei zweiter Anwendung defekt

Funktionalität insgesamt8%

Schafft nichtmal bei mir in die Wand zu bohren

Preis-Leistungs-Verhältnis5%

Billig Kaufen = 2x kaufen

Defekt Material/Teile4%

Pünktlich geliefert und ein defektes Teil ersetzt

Bohrmaschine return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
18%
2Stärke
15%
3Defekt Material/Teile
11%
4Gesamtgröße
7%
5Qualität insgesamt
6%

Common Bohrmaschine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bohrmaschine 47/100 on Amazon Germany — Skip it. The niche generates €2.1M/yr across 29 tracked products. Search demand moved -14.3% over the last 90 days.
Search demand for Bohrmaschine on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.