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Bohrmaschine

Fail

The top 5 brands take 94% of clicks, so Bohrmaschine is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€2.1M/yr1.4M searches / yr
90-day growth
-14.3%search demand this quarter
Competition
59%top-5 click share · 9 brands · 172 sellers

Flapen Score

Bohrmaschine against its category

The dotted line is the Baumarkt average. Past it, Bohrmaschine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bohrmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Bohrmaschine 1.4M times last year and spent an estimated €2.1M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
2.1%
Market size, estimated
€2.1Ma year
Peak month
November1.8× the quietest month
Top search term
bohrmaschine616K searches a year

02 · Price

A sale here is worth €72.87.

Listings sell for €72.87 on average, from €18.07 to €192.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €72.87 that is €55K to €73K a year per listing.

Average price
€72.87inside the $15 to $100 sweet spot
Price range
€18.07–€192.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
€55K–€73K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Elektrowerkzeuge. It carries 2,961 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#19in Elektrowerkzeuge
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,961per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bohrmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

172

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 91%

Open market

3%

  • Brand 140%
  • Brand 234%
  • Brand 313%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Bohrmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Bohrmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bohrmaschine616K/yr
  • schlagbohrmaschine310K/yr
  • bohrmaschinen72K/yr
  • bosch bohrmaschine66K/yr
  • schlagbohrer47K/yr
  • bosch schlagbohrmaschine51K/yr
  • bohrmaschine bosch43K/yr
  • drill machine44K/yr
  • schlagbohrmaschinen16K/yr
  • drills11K/yr

Reviews and returns

What reviews say buyers love and hate about Bohrmaschine

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Preis-Leistungs-Verhältnis”
16%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Kompletter Müll”
A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bohrmaschine questions

Answered from the same tracked data.