Is Bohrhammer profitable to sell on Amazon Germany?

Flapen scores Bohrhammer 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €1.1M a year across 25 tracked products. Search demand grew -8.3% in the last 90 days.

How competitive is the Bohrhammer niche on Amazon Germany?

10 brands and 167 sellers compete in Bohrhammer on Amazon Germany. The top 5 Bohrhammer products take 50% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Bohrhammer?

Bohrhammer buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Funktionalität insgesamt. An estimated 2.7% of orders come back.

When does demand for Bohrhammer peak?

Search demand for Bohrhammer on Amazon Germany peaks in Nov, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Bohrhammer niche?

Bohrhammer sells for €117.92 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €37.55 to €428.97. The average product has 1,740 reviews, the count a new listing must catch up to.

Bohrhammer

Fail

Prices span $37.55–$428.97, mostly outside the sweet spot, so Bohrhammer is a Fail.

Filters High Price

Flapen Score: 44
44 / 100Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size: €1.1M/yr649K searches / yr
90-day growth: -8.3%search demand this quarter
Competition: 50%top-5 click share · 10 brands · 167 sellers

Flapen Score

Bohrhammer against its category

The dotted line is the Baumarkt average. Past it, Bohrhammer is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Bohrhammer market on Amazon at a glance

Shoppers on Amazon Germany searched for Bohrhammer 649K times last year and spent an estimated €1.1M. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months: 649K
Growth, 90 days vs prior 90: -8.3%
Conversion, latest week: 1.4%
Market size, estimated: €1.1Ma year
Peak month: November1.5× the quietest month
Top search term: bohrhammer403K searches a year

02 · Price

A sale here is worth €117.92.

Listings sell for €117.92 on average, from €37.55 to €428.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €117.92 that is €12K to €29K a year per listing.

Average price: €117.92above the $15 to $100 sweet spot
Price range: €37.55–€428.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €12K–€29K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #58 within Elektrowerkzeuge. It carries 1,740 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 92%
Out of stock, average day: 4.3%
Average rank: #58in Elektrowerkzeuge
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,740per listing
Listings tracked: 25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Bohrhammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

167

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

Brand 145%
Brand 228%
Brand 36%
Brand 46%
Brand 55%
Brand 64%
Open — no brand owns it (4 brands, 7%)

Demand

Bohrhammer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Bohrhammer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bohrhammer403K/yr -8.3%1.0% conv.
hilti bohrhammer59K/yr -1.1%0.3% conv.
bohrhämmer31K/yr -12.4%0.3% conv.
bohrhammer sds plus25K/yr +1.3%1.5% conv.
hammer drill23K/yr -10.3%0.9% conv.
schlagbohrhammer12K/yr -22.2%0.8% conv.
bohrhammer sds10K/yr +2.9%1.3% conv.
hilti bohrmaschine15K/yr -25.5%0.1% conv.
schlagbohrmaschine sds12K/yr -15.4%1.3% conv.
kombihammer8K/yr -7.2%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Bohrhammer

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Haltbarkeit”

2.7%of orders come back

“und Maschine geht nicht mehr, kompletter Stillstand”

A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Bohrhammer questions

Answered from the same tracked data.

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