How competitive is the Bewegungsmelder Aussen niche on Amazon Germany?

9 brands and 81 sellers compete in Bewegungsmelder Aussen on Amazon Germany. The top 5 Bewegungsmelder Aussen products take 55% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Bewegungsmelder Aussen?

Bewegungsmelder Aussen buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 2.2%.

What does it cost to enter the Bewegungsmelder Aussen niche?

Bewegungsmelder Aussen sells for €17.60 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.13–€30.66. The average incumbent carries 2,069 reviews — the moat a new listing must climb.

Bewegungsmelder Aussen

soft demand (-25.5% this quarter) — Bewegungsmelder Aussen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

This niche Category average · 3,232 niches

Is Bewegungsmelder Aussen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bewegungsmelder Aussen is a €668K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Bewegungsmelder Aussen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.5% over the last 90 days and 2.9% of searches end in a purchase.

€668K

revenue / yr

Units sold / yr50K

Search volume / yr-25.5%1.3M

Conversion rate2.9%

Avg price€17.60

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 81

Top-5 product click share55%

Open market6%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Top Bewegungsmelder Aussen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SEBSON Bewegungsmelder Außen IP44 Aufputz Anthrazit - LED geeignet programmierbar Infrarot Sensor 12m / 180 Wand Montage schwenkbar 3-Draht

Price: €11.61
Rating: 4.2/5
Reviews: 6,447
Age: 5y ago

Steinel Bewegungsmelder IS 130-2 schwarz 130 Bewegungssensor 12 m Reichweite für den Innen- und Außenbereich IP54

Price: €14.95
Rating: 4.5/5
Reviews: 2,066
Age: 19y ago

REV Bewegungsmelder aussen - IP44 Leuchtdauer & Helligkeitsempfindlichkeit einstellbar LED geeignet Reichweite 12m/180 vertikal verstellbar schwarz

Price: €7.13
Rating: 4.2/5
Reviews: 1,617
Age: 17y ago

Oktaplex Eva Bewegungsmelder Aussen anthrazit

Price: €18.56
Rating: 4.4/5
Reviews: 92
Age: 10mo ago

Steinel Bewegungsmelder IS 140-2 weiß 140 Bewegungsensor max. 14 m Reichweite Innen und Außen IP54

Price: €30.12
Rating: 4.5/5
Reviews: 2,566
Age: 19y ago

Newest

by launch date

Oktaplex Jana Einbau Bewegungsmelder Aussen schwarz

Price: €17.85
Rating: 4.5/5
Reviews: 77
Age: 8mo ago

Oktaplex Eva Bewegungsmelder Aussen anthrazit

Price: €18.56
Rating: 4.4/5
Reviews: 92
Age: 10mo ago

Steinel Bewegungsmelder is 1 Basic 120-Sensor 10 m Reichweite Außen- und Innenbereich IP54 Aufputz-Montage an Wand und Decke schwarz

Price: €11.85
Rating: 4.5/5
Reviews: 163
Age: 10mo ago

LED Strahler mit Bewegungsmelder Außen 20W 2000LM 24 LED Beads Fluter 6500K Kaltweiß Superhell Scheinwerfer Flutlicht IP65 Aussenstrahler Wasserdicht Wandleuchte für Garten Garage Haus Hof

Price: €14.60
Rating: 4.3/5
Reviews: 519
Age: 2y ago

Oktaplex Bea Bewegungsmelder Aussen IP65 schwenkbar

Price: €17.88
Rating: 4.4/5
Reviews: 458
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

Steinel30%
SEBSON24%
Oktaplex motion21%
REV15%
HUBER4%
EMOS2%
Open — no brand owns it (3 brands, 4%)

Bewegungsmelder Aussen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR2.9%Products26Brands9Top 5 Brands94%OOS Rate0.0%Rating4.4★Reviews2,069Avg BSR#37

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Top Bewegungsmelder Aussen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bewegungsmelder aussen763K/yr -21.8%2.5% conv.
bewegungsmelder335K/yr -29.6%1.4% conv.
bewegungsmelder außen73K/yr -43.4%2.0% conv.
bewegungssensor24K/yr -25.9%0.4% conv.
bewegungsmelder aufputz13K/yr -33.4%1.3% conv.
motion sensor11K/yr -31.8%0.5% conv.
bewegungsmelder aussen anthrazit6K/yr +92.2%2.9% conv.
bewegungsmelder aussen schwarz7K/yr -4.2%3.9% conv.
bewegungssensor aussen7K/yr +14.1%1.4% conv.
bewegungsmelder für außen8K/yr -38.6%1.1% conv.

What reviews say buyers love and hate about Bewegungsmelder Aussen

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Montage/Installation16%

“Die Installation ist unkompliziert”

Qualität insgesamt12%

“super Qualität”

Bewegungserkennung11%

“Der Sensor reagiert zuverlässig”

Preis-Leistungs-Verhältnis10%

“super Preis/Leistung”

beworben Vs Tatsächliches Produkt10%

“Hat alles geklappt”

What buyers complain about

74% of reviews

Haltbarkeit17%

“Nach 2 Wochen defekt”

Qualität insgesamt14%

“Schlechte Qualität nicht zu empfehlen”

Funktionalität insgesamt11%

“Hat nix funktioniert”

Gesamtgröße7%

“Der Klemmraum ist etwas klein”

Defekt Material/Teile5%

“Ersatzteil für einen Defekten”

Bewegungsmelder Aussen return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

27%

2Funktionalität insgesamt

21%

3Defekt Material/Teile

11%

4Kompatibilität – insgesamt

11%

5Konnektivität – insgesamt

Common Bewegungsmelder Aussen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bewegungsmelder Aussen 47/100 on Amazon Germany — Skip it. The niche generates €668K/yr across 26 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -25.5% over the last 90 days.