Betonfarbe
Betonfarbe shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 3,232 Baumarkt niches · +7 vs the category median of 49
Is Betonfarbe profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Betonfarbe is a €90K/yr Amazon Germany market (245K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Betonfarbe: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +99.2% over the last 90 days and 1.3% of searches end in a purchase.
€90K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top Betonfarbe products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Plid Betonfarbe Innen & Außen Frostsicher Anthrazitgrau 0 75L - Flüssigkunststoff Bodenbeschichtung - Kellerboden - Bodenfarbe für Keller Zement Mauerwerk & Holz - Made in Germany
- Price
- €21.57
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 5y ago
Dynamic24 Flüssig Kunststoff 5L Bodenbeschichtung 50m Betonfarbe Beton Beschichtung Boden Estrich Farbe Halle Estrichfarbe Bodenfarbe für innen und außen Keller Terrasse Kellerboden Silbergrau
- Price
- €32.48
- Rating
- 4.4/5
- Reviews
- 5,920
- Age
- 7y ago
Hamburger Lack-Profi Betonfarbe SEIDENMATT FARBAUSWAHL Bodenfarbe Bodenbeschichtung Betonbeschichtung Fassadenfarbe (1 L)
- Price
- €37.42
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 7y ago
EPODEX 1K Betonfarbe 1kg - Polarweiss
- Price
- €25.50
- Rating
- 4.5/5
- Reviews
- 398
- Age
- 8mo ago
Isolbau Bodenfarbe - 1 5 kg - Boden- und Betonfarbe für Keller Garage Werkstatt - Wasserfeste Bodenbeschichtung für innen & außen - Anthrazit (RAL)
- Price
- €17.95
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 2y ago
Trending
90-day click momentum
simpleBAU Betonfarbe B1 Grau 4 Kg - Garagenbodenbeschichtung - Betonfarbe Außen Frostsicher -Steinfarben Wetterfest Aussen - Flüssigkunststoff Abdichtung Außen
- Price
- €38.38
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 3mo ago
Remmers PU Beton- & Pflasterlasur anthrazit 2 5 Liter Beton- und Bodenfarbe Pflasterstein Farbe für mineralische Untergründe lichtbeständig
- Price
- €31.44
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 3y ago
Hamburger Lack-Profi Betonfarbe SEIDENMATT Signalgrau RAL 7004 Grau Bodenfarbe Bodenbeschichtung Betonbeschichtung Fassadenfarbe (1 L)
- Price
- €24.80
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 7y ago
Plid Betonfarbe Innen & Außen Frostsicher Anthrazitgrau 2 5L - Flüssigkunststoff Bodenbeschichtung - Betonfarbe Kellerboden - Bodenfarbe für Keller Zement Mauerwerk & Holz - Made in Germany
- Price
- €37.95
- Rating
- 4.5/5
- Reviews
- 613
- Age
- 5y ago
EPODEX 1K Betonfarbe 1kg - Polarweiss
- Price
- €25.50
- Rating
- 4.5/5
- Reviews
- 398
- Age
- 8mo ago
Newest
by launch date
BAUFIX Boden-Flüssigkunststoff anthrazitgrau matt 5 Liter Beton- und Bodenfarbe atmungsaktive Betonfarbe für außen und innen für Beton/Estrich/Zement
- Price
- €29.29
- Rating
- 4.4/5
- Reviews
- 333
- Age
- 1mo ago
simpleBAU Betonfarbe B1 Grau 4 Kg - Garagenbodenbeschichtung - Betonfarbe Außen Frostsicher -Steinfarben Wetterfest Aussen - Flüssigkunststoff Abdichtung Außen
- Price
- €38.38
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 3mo ago
EPODEX 1K Betonfarbe 1kg - Polarweiss
- Price
- €25.50
- Rating
- 4.5/5
- Reviews
- 398
- Age
- 8mo ago
Plid Flüssigkunststoff Innen & Außen Anthrazitgrau 2 5L - Flüssiger Kunststoff - Schutzschicht für Boden & Wand- Betonfarbe Wasserfest - Bodenbeschichtung Terrasse Werkstatt Keller - Flüssig PVC
- Price
- €28.55
- Rating
- 4.4/5
- Reviews
- 214
- Age
- 1y ago
FARBEX Gummifarbe Innen & Außen Flüssigkunststoff Farbe für Dach Beton Holz Metall | Elastische Abdichtung UV-beständig | 1 2 kg Grau
- Price
- €20.25
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
44
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
15%
- Plid26%
- Wilckens23%
- Isolbau13%
- Hamburger Lack-Profi12%
- EPODEX8%
- WO-WE3%
- Open — no brand owns it (8 brands, 15%)
Betonfarbe demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.8×
Top Betonfarbe search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- betonfarbe außen frostsicher68K/yr
- betonfarbe73K/yr
- betonfarbe außen29K/yr
- betonfarbe anthrazit aussen12K/yr
- betonfarbe aussen11K/yr
- beton farbe aussen9K/yr
- betonfarben7K/yr
- betonfarbe anthrazit8K/yr
- steinfarbe außen7K/yr
- beton farbe6K/yr
What reviews say buyers love and hate about Betonfarbe
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Super colourPlus Sockel &Dachfarbe”
“SUPER PRODUKT”
“deckt super”
“Farbe”
“sehr einfach zu vertreichen und sehr deckend”
What buyers complain about
78% of reviews“Farbe blättert”
“Farbe ging nach dem ersten Regen wieder ab”
“Den Preis finde ich bis heute noch sehr heftig”
“Artikel ist qualitativ minderwertig”
“Geldverschwendung”
Betonfarbe return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Betonfarbe questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
