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Besenschrank

weak search conversion (0.3%) — Besenschrank doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49

Market size 15Growth 12Conversion 4Competition 76Returns 82Price range 37Avg price 71Brand share 71Review moat 53Quality gap 91
This niche Category average · 3,232 niches

Is Besenschrank profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Besenschrank is a €61K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.

Besenschrank: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.9% over the last 90 days and 0.3% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr750
Search volume / yr-26.9%160K
Conversion rate0.3%
Avg price€111.99

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers22 · 31
Top-5 product click share39%
Open market37%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement87%
New entrants (1y)14· 8 succeeded
Avg rating4.1★
Avg reviews1,362

Top Besenschrank products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€2K€5K€7K€10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

31

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

39%

Top 20: 83%

Open market

32%

  • Bellamio27%
  • Forte15%
  • MSFE10%
  • MANUMA6%
  • mokebo5%
  • Sightlife5%

Besenschrank demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR0.3%Products38Brands22Top 5 Brands63%OOS Rate12.5%Rating4.1★Reviews1,362Avg BSR#49
13K8KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Top Besenschrank search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • putzmittelschrank22K/yr
  • besenschrank 60 cm breit18K/yr
  • staubsaugerschrank19K/yr
  • besenschrank 80 cm breit12K/yr
  • besenschrank 40 cm breit11K/yr
  • putzschrank besenschrank13K/yr
  • staubsauger schrank9K/yr
  • besenschrank schmal13K/yr
  • besenschrank 50 cm breit10K/yr
  • küchen vorratsschrank9K/yr

What reviews say buyers love and hate about Besenschrank

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Montage/Installation27%

Leichte Montage

Qualität insgesamt16%

Super Produkt

Preis-Leistungs-Verhältnis9%

Cooles Teil für den Preis

Stärke9%

Stabiles Regal

beworben Vs Tatsächliches Produkt6%

Entspricht den Fotos des Verkäufers

What buyers complain about

72% of reviews
Qualität insgesamt24%

Leider qualitativ ist das Produkt schlecht

Gesamtgröße12%

Zu small für Gartengeräte zb besen

Montage/Installation10%

Aufbau unnötig kompliziert – Qualität und Standfestigkeit enttäuschen

Preis-Leistungs-Verhältnis6%

imo keine 70€ wert

Stärke4%

Die Schränke sind nicht sehr stabil

Besenschrank return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
39%
2Gesamtgröße
14%
3Farbe
9%
4Montage/Installation
8%
5Qualität insgesamt
7%

Common Besenschrank questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Besenschrank 48/100 on Amazon Germany — Skip it. The niche generates €61K/yr across 38 tracked products. 8 of 14 products launched in the last 360 days are still selling. Search demand moved -26.9% over the last 90 days.
Search demand for Besenschrank on Amazon Germany peaks in Oct, where the busiest month runs 2.1× the quietest.