Is bauhelm profitable to sell on Amazon Germany?

The niche generates €215K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the bauhelm niche?

15 brands and 116 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in bauhelm?

Top complaints mined from reviews: Funktionalität insgesamt, Gesamtgröße, Materialqualität. The return rate is 1.1%.

When does demand for bauhelm peak?

Demand peaks in Feb; the busiest month runs 2.3× the quietest.

What does it cost to enter the bauhelm niche?

Listings span €6.96–€66.44; the average listing price is €24.15 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.

bauhelm

Worth a look

Shows a sweet-spot price point ($24.15 avg), but soft demand (-27.6% this quarter) keeps it on the watch list.

Avg price

Incredible€24.15

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great€6.96–€66.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great406.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€215K

€215K/yr · 248K searches

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bauhelm is a €215K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

bauhelm market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €362K–€483K; units × avg price
Conversion rate: 3.6%
Avg BSR: #27
Page quality: 0%
Prime: 86%
Sponsored: 69%
Out of stock: 0.5%
Avg brand age: 61 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

116

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

25%

Uvex24%
Högert Technik19%
JSP10%
Kask8%
GUARDLEAD7%
Tector7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.3×

Open Trend

Top bauhelm search terms

bauhelm64K/yr -28.5%2.8% conv.
schutzhelm41K/yr -29.7%2.4% conv.
bauhelme erwachsene26K/yr -28.0%4.0% conv.
arbeitshelm15K/yr -14.0%2.0% conv.
sicherheitshelm15K/yr -12.2%3.2% conv.
baustellenhelm14K/yr -32.6%3.9% conv.
schutzhelm baustelle16K/yr -25.5%3.1% conv.
helm baustelle16K/yr -43.6%3.3% conv.
schutzhelme10K/yr -12.2%0.8% conv.
arbeitsschutzhelm7K/yr -26.9%1.5% conv.

All search terms

Top bauhelm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HÖGERT TECHNIK - Schutzhelm PLONER weiß Bauhelm aus ABS EN 397 Ratschensystem Belüftung Kinnriemen Arbeitshelm für Baustelle & Industrie Sicherheitshelm verstellbar

Högert Technik€8.764.5★65 rev

Uvex Pheos B-WR Schutzhelm - Belüfteter Arbeitshelm für die Baustelle - Schwarz

Uvex€13.504.4★584 rev

JSP EVO2 Sicherheitsbauhelm für Erwachsene & Bauarbeiter - Rutschratsche - Belüftet - Gelb - Präzise Passform - Helm - Fabrikwartung Ingenieurwesen Straßenbau & Erdarbeiten - EN 397

JSP€7.154.5★169 rev

Tector Industrie Schutzhelm nach EN397 mit 6 Punkt Textilriemen und Drehverschluss (weiß)

Tector€8.404.3★83 rev

KASK Schutzhelm Superplasma AQ weiß | Arbeitsschutzhelm | Baustellenhelm | Drehrad | EN397

Kask€60.024.8★293 rev

Newest

by launch date

GREEN DEVIL VOLTEK Vent AIR Höhenarbeiten Industriehelm Erwachsene Bauhelm ABS Schutzhelm Zertifizierung EN12492 Bestanden EN397 Stoßdämpfung und Eindringfestigkeit Test mit allseitigem Mehrschutz

GREEN DEVIL€37.8210 rev

7mo ago

GREEN DEVIL 2910VR Schutzhelm EN397 Arbeitshelm Sicherheitshelm Baustelle Industrie Belüftung Ratscheneinstellung Bequem ABS-Material Sweatband

GREEN DEVIL€29.0819 rev

8mo ago

HEARMOR VOLTEK CE EN397 Zertifizierter Industrieschutzhelm mit LED-Kopflampe + Visier & Gehörschutz | Für Forstarbeiten Bauarbeiten & Klettern | Hochwertiger Arbeitshelm mit Belüftung für Erwachsene

HEARMOR€66.4470 rev

1y ago

GREEN DEVIL EN397 & EN166 Zertifizierter Industrieschutzhelm mit getöntem + klarem Visier | Sicherheitshelm mit Doppelvisier für BAU Handwerk & Industrie | Belüfteter ABS-Arbeitsschutzhelm

GREEN DEVIL€49.3592 rev

1y ago

uvex pronamic B-WR Schutzhelm Verstellbarer Bauhelm Kopfschutz nach EN 397 Weiß

Uvex€21.8919 rev

1y ago

What buyers say about bauhelm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Super Produkt”

Preis-Leistungs-Verhältnis19%

“Preis Leistung OK”

Gesamtgröße17%

“Passt”

Komfort insgesamt13%

“Robust und bequem”

beworben Vs Tatsächliches Produkt9%

“Entspricht den Erwartungen”

Einstellbarkeit/Drehbarkeit/lehnend5%

“Der ist einstellbar, schaut gut, (robust) aus, und mit zusätzlichen Visier muß ich nicht noch extra Schutzbrille mitschleppen”

Gewicht leicht3%

“Perfekter Tragekomfort, geringes Gewicht”

Benutzerfreundlichkeit2%

“Erster Eindruck und Tragekomfort”

Materialqualität2%

“das Material wirkt robust”

Gewicht schwer2%

“Sehr stabil und schwer”

What buyers complain about

Funktionalität insgesamt22%

“Funktion enttäuschend”

Gesamtgröße11%

“Leider viel zu groß”

Materialqualität11%

“Plastikschrott”

Produktzustand11%

“Neu gekauft aber Gebraucht erhalten”

Qualität insgesamt11%

“Absolut schlechte Qualität”

Haltbarkeit8%

“Dieser ging bereits nach kurzer Zeit kaputt”

Preis-Leistungs-Verhältnis6%

“Günstiges Teil aber O. K. Für den Preis O. K.”

Defekt Material/Teile6%

“Günstiges Teil”

Verriegelungsmechanismus2%

“Dadurch sitzt der Helm nicht mehr sicher, was gerade bei der Arbeit ein ernstes Problem darstellt”

Top return reasons

Gesamtgröße67%

Qualität insgesamt6%

Farbe4%

Defekt Material/Teile2%

Komfort insgesamt2%

Funktionalität insgesamt2%

beworben Vs Tatsächliches Produkt2%

Gewicht schwer2%

Mechanismus probleme1%

Verschluss Qualität1%

Common questions

Is bauhelm profitable to sell on Amazon Germany?: The niche generates €215K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the bauhelm niche?: 15 brands and 116 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in bauhelm?: Top complaints mined from reviews: Funktionalität insgesamt, Gesamtgröße, Materialqualität. The return rate is 1.1%.
When does demand for bauhelm peak?: Demand peaks in Feb; the busiest month runs 2.3× the quietest.
What does it cost to enter the bauhelm niche?: Listings span €6.96–€66.44; the average listing price is €24.15 (sweet spot $15–$100). The average incumbent carries 407 reviews — the moat a new listing must climb.

bauhelm

bauhelm market data

Competition & brand share

Demand & seasonality

Top bauhelm search terms

Top bauhelm products on Amazon

Top sellers

Newest

Trending

What buyers say about bauhelm

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Baumarkt