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Bauhelm

Bauhelm shows a sweet-spot price point ($24.15 avg), but soft demand (-27.6% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 49

Market size 41Growth 11Conversion 45Competition 55Returns 93Price range 84Avg price 95Brand share 61Review moat 80Quality gap 42
This niche Category average · 3,232 niches

Is Bauhelm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bauhelm is a €215K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.

Bauhelm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.6% over the last 90 days and 3.6% of searches end in a purchase.

€215K

revenue / yr

Units sold / yr20K
Search volume / yr-27.6%248K
Conversion rate3.6%
Avg price€24.15

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers15 · 116
Top-5 product click share52%
Open market32%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement69%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews407

Top Bauhelm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€21K€32K€43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

116

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

25%

  • Uvex24%
  • Högert Technik19%
  • JSP10%
  • Kask8%
  • GUARDLEAD7%
  • Tector7%

Bauhelm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume248KCVR3.6%Products29Brands15Top 5 Brands68%OOS Rate0.5%Rating4.5★Reviews407Avg BSR#27
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Top Bauhelm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bauhelm64K/yr
  • schutzhelm41K/yr
  • bauhelme erwachsene26K/yr
  • arbeitshelm15K/yr
  • sicherheitshelm15K/yr
  • baustellenhelm14K/yr
  • schutzhelm baustelle16K/yr
  • helm baustelle16K/yr
  • schutzhelme10K/yr
  • arbeitsschutzhelm7K/yr

What reviews say buyers love and hate about Bauhelm

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt19%

Super Produkt

Preis-Leistungs-Verhältnis19%

Preis Leistung OK

Gesamtgröße17%

Passt

Komfort insgesamt13%

Robust und bequem

beworben Vs Tatsächliches Produkt9%

Entspricht den Erwartungen

What buyers complain about

88% of reviews
Funktionalität insgesamt22%

Funktion enttäuschend

Gesamtgröße11%

Leider viel zu groß

Materialqualität11%

Plastikschrott

Produktzustand11%

Neu gekauft aber Gebraucht erhalten

Qualität insgesamt11%

Absolut schlechte Qualität

Bauhelm return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
67%
2Qualität insgesamt
6%
3Farbe
4%
4Defekt Material/Teile
2%
5Komfort insgesamt
2%

Common Bauhelm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bauhelm 53/100 on Amazon Germany — Worth a look. The niche generates €215K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Search demand for Bauhelm on Amazon Germany peaks in Feb, where the busiest month runs 2.3× the quietest.