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Bang Olufsen Kopfhörer

Fail

Demand is soft, at -55.2% this quarter, so Bang Olufsen Kopfhörer is a Fail.

Flapen Score
26
26 / 100
Ranks 3,199 of 3,232 Baumarkt niches · −23 vs the category median of 49
Market size
€126K/yr87K searches / yr
90-day growth
-55.2%search demand this quarter
Competition
55%top-5 click share · 5 brands · 74 sellers

Flapen Score

Bang Olufsen Kopfhörer against its category

The dotted line is the Baumarkt average. Past it, Bang Olufsen Kopfhörer is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bang Olufsen Kopfhörer market on Amazon at a glance

Shoppers on Amazon Germany searched for Bang Olufsen Kopfhörer 87K times last year and spent an estimated €126K. All 5 brands take every click. Demand peaks in Mar–Jun–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-55.2%
Conversion, latest week
0.4%
Market size, estimated
€126Ka year
Peak month
March7.3× the quietest month
Top search term
bang olufsen kopfhörer38K searches a year

02 · Price

A sale here is worth €391.89.

Listings sell for €391.89 on average, from €53.16 to €1309.96. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €391.89 that is €0 to €39K a year per listing.

Average price
€391.89above the $15 to $100 sweet spot
Price range
€53.16–€1309.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€39K
Returns
7.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #758 within Schrank-Zubehör. It carries 1,216 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
91%
Out of stock, average day
7.7%
Average rank
#758in Schrank-Zubehör
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
1,216per listing
Listings tracked
23

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bang Olufsen Kopfhörer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

74

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

0%

  • Brand 186%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 51%

Demand

Bang Olufsen Kopfhörer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Bang Olufsen Kopfhörer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bang olufsen kopfhörer38K/yr
  • b&o kopfhörer9K/yr
  • bang & olufsen beoplay h10030K/yr
  • kopfhörer bang und olufsen3K/yr
  • beoplay h1004K/yr
  • bang und olufsen kopfhörer2K/yr

Reviews and returns

What reviews say buyers love and hate about Bang Olufsen Kopfhörer

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Audioqualität”
9%of negative reviews mention “Audioqualität”
7.8%of orders come back
“Sound great - quality bad”
A buyer, on “Audioqualität”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bang Olufsen Kopfhörer questions

Answered from the same tracked data.