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Balkon

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.3% of searches, so Balkon is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 3,232 Baumarkt niches · +9 vs the category median of 49
Market size
€73K/yr811K searches / yr
90-day growth
+61.6%search demand this quarter
Competition
30%top-5 click share · 56 brands · 82 sellers

Flapen Score

Balkon against its category

The dotted line is the Baumarkt average. Past it, Balkon is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balkon market on Amazon at a glance

Shoppers on Amazon Germany searched for Balkon 811K times last year and spent an estimated €73K. The top 5 brands take 31% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
811K
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
0.3%
Market size, estimated
€73Ka year
Top search term
balkon621K searches a year

02 · Price

A sale here is worth €34.50.

Listings sell for €34.50 on average, from €5.09 to €864.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €34.50 that is €0 to €3K a year per listing.

Average price
€34.50inside the $15 to $100 sweet spot
Price range
€5.09–€864.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #101 within Baubedarf. It carries 4,168 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
75%
Out of stock, average day
10.6%
Average rank
#101in Baubedarf
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
4,168per listing
Listings tracked
63

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
35 months

Products

Top Balkon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

€0€1K€3K€4K€6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

82

Est. top-5 brand share

31%

Top 20: 73%

Est. top-5 click share

30%

Top 20: 68%

Open market

64%

  • A.bigwhale8%
  • AFFAVON7%
  • Cinkee7%
  • Bamworld5%
  • iDattel5%
  • Keter5%

Demand

Balkon search demand

Weekly searches over the year. Pick a range.

50K30KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Balkon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balkon621K/yr
  • balkon zubehör42K/yr
  • balcony23K/yr
  • balkon dekoration19K/yr
  • balcony decor12K/yr
  • balkon accessoires11K/yr
  • balkon zubehör für außen11K/yr
  • deko balkon gemütlich7K/yr
  • outdoor deko terrasse7K/yr
  • balkon verschönern6K/yr

Reviews and returns

What reviews say buyers love and hate about Balkon

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Haltbarkeit”
1.7%of orders come back
“Leider schnell defekt”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Balkon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data