Is Balkon profitable to sell on Amazon Germany?

Flapen scores Balkon 58 out of 100 on Amazon Germany, a Maybe. Shoppers spend €73K a year across 63 tracked products. 9 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew +61.6% in the last 90 days.

How competitive is the Balkon niche on Amazon Germany?

56 brands and 82 sellers compete in Balkon on Amazon Germany. The top 5 Balkon products take 30% of clicks, and the top 5 brands take 31%.

What do buyers complain about in Balkon?

Balkon buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Gesamtgröße. An estimated 1.7% of orders come back.

What does it cost to enter the Balkon niche?

Balkon sells for €34.50 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.09 to €864.71. The average product has 4,168 reviews, the count a new listing must catch up to.

Balkon

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 0.3% of searches, so Balkon is a Maybe.

Filters No Dominant Brand

Flapen Score: 58
58 / 100Top 14% of 3,232 Baumarkt niches · +9 vs the category median of 49
Market size: €73K/yr811K searches / yr
90-day growth: +61.6%search demand this quarter
Competition: 30%top-5 click share · 56 brands · 82 sellers

Flapen Score

Balkon against its category

The dotted line is the Baumarkt average. Past it, Balkon is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Balkon market on Amazon at a glance

Shoppers on Amazon Germany searched for Balkon 811K times last year and spent an estimated €73K. The top 5 brands take 31% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 811K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months: 811K
Growth, 90 days vs prior 90: +61.6%
Conversion, latest week: 0.3%
Market size, estimated: €73Ka year
Top search term: balkon621K searches a year

02 · Price

A sale here is worth €34.50.

Listings sell for €34.50 on average, from €5.09 to €864.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €34.50 that is €0 to €3K a year per listing.

Average price: €34.50inside the $15 to $100 sweet spot
Price range: €5.09–€864.71
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–3K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #101 within Baubedarf. It carries 4,168 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 75%
Out of stock, average day: 10.6%
Average rank: #101in Baubedarf
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 4,168per listing
Listings tracked: 63

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 9Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Balkon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

31%

Top 20: 73%

Top-5 click share

30%

Top 20: 68%

Open market

64%

Brand 18%
Brand 27%
Brand 37%
Brand 45%
Brand 55%
Brand 65%

Demand

Balkon search demand

Weekly searches over the year. Pick a range.

Search terms

Top Balkon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

balkon621K/yr +61.4%0.2% conv.
balkon zubehör42K/yr +55.7%0.1% conv.
balcony23K/yr +81.1%0.2% conv.
balkon dekoration19K/yr +5.3%0.0% conv.
balcony decor12K/yr +132.9%0.1% conv.
balkon accessoires11K/yr +89.8%0.1% conv.
balkon zubehör für außen11K/yr +56.2%0.0% conv.
deko balkon gemütlich7K/yr +99.3%0.1% conv.
outdoor deko terrasse7K/yr +152.6%0.1% conv.
balkon verschönern6K/yr +41.5%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Balkon

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Haltbarkeit”

1.7%of orders come back

“Leider schnell defekt”

A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Balkon questions

Answered from the same tracked data.

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