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Badregal

Badregal shows a sweet-spot price point ($24.10 avg), but weak search conversion (0.7%) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49

Market size 15Growth 24Conversion 8Competition 92Returns 88Price range 82Avg price 95Brand share 77Review moat 44Quality gap 58
This niche Category average · 3,232 niches

Is Badregal profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badregal is a €61K/yr Amazon Germany market (389K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Badregal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.6% over the last 90 days and 0.7% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr3K
Search volume / yr-2.6%389K
Conversion rate0.7%
Avg price€24.10

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers44 · 55
Top-5 product click share23%
Open market42%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 88 products

Sponsored placement97%
New entrants (1y)16· 5 succeeded
Avg rating4.4★
Avg reviews2,104

Top Badregal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

€0€1K€2K€4K€5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

55

Top-5 brand share

58%

Top 20: 88%

Top-5 click share

23%

Top 20: 60%

Open market

38%

  • SONGMICS25%
  • VASAGLE13%
  • Kitsure8%
  • RRX8%
  • Lomojo5%
  • Floordirekt4%

Badregal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume389KCVR0.7%Products88Brands44Top 5 Brands58%OOS Rate7.9%Rating4.4★Reviews2,104Avg BSR#74
40K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Badregal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badezimmerregal103K/yr
  • regal bad50K/yr
  • bathroom shelf42K/yr
  • kleines regal bad17K/yr
  • regal für badezimmer22K/yr
  • bathroom shelves13K/yr
  • regal badezimmer stehend21K/yr
  • badregal schwarz24K/yr
  • standregal badezimmer13K/yr
  • badregal klein11K/yr

What reviews say buyers love and hate about Badregal

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Montage/Installation20%

leicht zu installieren, Schick und modern, Stabil, Elegant

Qualität insgesamt15%

SUPER Produkt

Stärke10%

Robust

Preis-Leistungs-Verhältnis9%

Preis-Leistung super

Gesamtgröße6%

Passt super

What buyers complain about

62% of reviews
Qualität insgesamt13%

Müll

Gesamtgröße10%

Kleiner Badschrank

Montage/Installation8%

kann nicht installiert werden

Haftung/Klebrigkeit7%

Hält nicht

Haltbarkeit6%

Hält nicht

Badregal return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
44%
2Haftung/Klebrigkeit
11%
3Defekt Material/Teile
7%
4Qualität insgesamt
7%
5Farbe
4%

Common Badregal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badregal 54/100 on Amazon Germany — Worth a look. The niche generates €61K/yr across 88 tracked products. 5 of 16 products launched in the last 360 days are still selling. Search demand moved -2.6% over the last 90 days.
Search demand for Badregal on Amazon Germany peaks in Jan, where the busiest month runs 1.8× the quietest.