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Badewannenlack

soft demand (-21.6% this quarter) — Badewannenlack doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49

Market size 24Growth 14Conversion 40Competition 19Returns 97Price range 80Avg price 95Brand share 34Review moat 73Quality gap 91
This niche Category average · 3,232 niches

Is Badewannenlack profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Badewannenlack is a €98K/yr Amazon Germany market (109K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.

Badewannenlack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.6% over the last 90 days and 3.2% of searches end in a purchase.

€98K

revenue / yr

Units sold / yr4K
Search volume / yr-21.6%109K
Conversion rate3.2%
Avg price€27.82

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 8
Top-5 product click share77%
Open market15%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews589

Top Badewannenlack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

€0€15K€29K€44K€59K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

8

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

12%

  • Hamburger Lack-Profi56%
  • colourPlus Farbe und mehr10%
  • Mollor10%
  • Wansiven5%
  • Goldmeister Farben4%
  • Bianca4%
  • Open — no brand owns it (4 brands, 12%)

Badewannenlack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR3.2%Products12Brands10Top 5 Brands85%OOS Rate11.9%Rating4.1★Reviews589Avg BSR#214
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Badewannenlack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badewannenlack43K/yr
  • badewannenlack weiß15K/yr
  • badewannenfarbe11K/yr
  • badewannen lack weiss7K/yr
  • badewannen lack7K/yr
  • badewanne farbe4K/yr
  • badewanne lack4K/yr
  • badewanne lack weiss5K/yr
  • badewannen farbe5K/yr
  • badewannenlack weiß glänzend4K/yr

What reviews say buyers love and hate about Badewannenlack

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Farbe12%

Klasse Farbe

Qualität insgesamt11%

Das Produkt ist wahrscheinlich nicht so schlecht

Benutzerfreundlichkeit11%

einfache Handhabung

Produktzustand7%

Fast wie neu

Abdeckung7%

Deckt gut, leider muss man sehr schnell arbeiten

What buyers complain about

76% of reviews
Lackqualität24%

Farbe blättert ab

Haltbarkeit14%

hält nicht länger als 1 Jahr

Qualität insgesamt9%

Absoluter Müll

Farbe8%

Die Farbe ist definitiv kein Sanitär Weiß

Geruch7%

Stinkt und Rollen lösen sich auf

Badewannenlack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
34%
2Lackqualität
23%
3Funktionalität insgesamt
12%
4Gesamtgröße
5%
5Defekt Material/Teile
5%

Common Badewannenlack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badewannenlack 47/100 on Amazon Germany — Skip it. The niche generates €98K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for Badewannenlack on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.