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Bad

Maybe

The top 5 brands take only 25% of clicks. But demand is soft, at -37.5% this quarter, so Bad is a Maybe.

Flapen Score
50
50 / 100
Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 49
Market size
€28K/yr401K searches / yr
90-day growth
-37.5%search demand this quarter
Competition
20%top-5 click share · 100 brands · 150 sellers

Flapen Score

Bad against its category

The dotted line is the Baumarkt average. Past it, Bad is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bad market on Amazon at a glance

Shoppers on Amazon Germany searched for Bad 401K times last year and spent an estimated €28K. The top 5 brands take 25% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-37.5%
Conversion, latest week
0.5%
Market size, estimated
€28Ka year
Peak month
August2.3× the quietest month
Top search term
baddeko57K searches a year

02 · Price

A sale here is worth €14.03.

Listings sell for €14.03 on average, from €4.20 to €40.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €14.03 that is €0 to €1K a year per listing.

Average price
€14.03under the $15 to $100 sweet spot
Price range
€4.20–€40.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #231 within Badezimmer-Zubehör. It carries 1,159 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
5.3%
Average rank
#231in Badezimmer-Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,159per listing
Listings tracked
115

04 · Newcomers

1 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Bad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

100 falling

Sellers

150

Top-5 brand share

25%

Top 20: 53%

Top-5 click share

20%

Top 20: 49%

Open market

72%

  • Brand 18%
  • Brand 26%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Bad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Bad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baddeko57K/yr
  • wc deko47K/yr
  • deko badezimmer modern35K/yr
  • bad dekoration modern36K/yr
  • gäste wc deko28K/yr
  • deko gäste wc26K/yr
  • bad deko schwarz21K/yr
  • deko wc16K/yr
  • bad dekoration16K/yr
  • toiletten deko13K/yr

Reviews and returns

What reviews say buyers love and hate about Bad

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bad questions

Answered from the same tracked data.