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Bad

Bad shows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-37.5% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 49

Market size 7Growth 6Conversion 6Competition 95Returns 88Price range 70Avg price 67Brand share 97Review moat 59Quality gap 45
This niche Category average · 3,232 niches

Is Bad profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bad is a €28K/yr Amazon Germany market (401K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.

Bad: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -37.5% over the last 90 days and 0.5% of searches end in a purchase.

€28K

revenue / yr

Units sold / yr4K
Search volume / yr-37.5%401K
Conversion rate0.5%
Avg price€14.03

Who owns the niche?

The top 5 brands hold 25% of demand, so 75% of the market is open.

75%

open market share

Brands · sellers100 · 150
Top-5 product click share20%
Open market75%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 115 products

Sponsored placement91%
New entrants (1y)16· 1 succeeded
Avg rating4.5★
Avg reviews1,159

Top Bad products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

€0€551€1K€2K€2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

100 falling

Sellers

150

Top-5 brand share

25%

Top 20: 53%

Top-5 click share

20%

Top 20: 49%

Open market

72%

  • YVONNEYI8%
  • VELENTI6%
  • ZHYLUO4%
  • WENKO3%
  • Woltoy3%
  • Der Rose3%

Bad demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume401KCVR0.5%Products115Brands100Top 5 Brands25%OOS Rate5.3%Rating4.5★Reviews1,159Avg BSR#231
50K30KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Top Bad search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baddeko57K/yr
  • wc deko47K/yr
  • deko badezimmer modern35K/yr
  • bad dekoration modern36K/yr
  • gäste wc deko28K/yr
  • deko gäste wc26K/yr
  • bad deko schwarz21K/yr
  • deko wc16K/yr
  • bad dekoration16K/yr
  • toiletten deko13K/yr

What reviews say buyers love and hate about Bad

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Qualität insgesamt20%

Super Produkt

Design insgesamt7%

Design super

beworben Vs Tatsächliches Produkt7%

Produkt kam wie auf dem Bildern und zum vereinbarten Zeitpunkt

Preis-Leistungs-Verhältnis6%

Preisleistung, super

Benutzerfreundlichkeit5%

Very Good, Very Easy

What buyers complain about

61% of reviews
Qualität insgesamt13%

Müll

Gesamtgröße13%

Passt nicht

Preis-Leistungs-Verhältnis8%

Total überteuert

Geruch7%

Pures Plastik was nach reiner Chemie stinkt

Haltbarkeit7%

Haltbarkeit

Bad return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Qualität insgesamt
9%
3Haftung/Klebrigkeit
6%
4beworben Vs Tatsächliches Produkt
6%
5Farbe
6%

Common Bad questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bad 50/100 on Amazon Germany — Worth a look. The niche generates €28K/yr across 115 tracked products. 1 of 16 products launched in the last 360 days are still selling. Search demand moved -37.5% over the last 90 days.
Search demand for Bad on Amazon Germany peaks in Aug–Sep, where the busiest month runs 2.3× the quietest.