Ausgleichsmasse
FailThe top 5 brands take 97% of clicks, so Ausgleichsmasse is a Fail.
- Flapen Score
- 39 / 100Ranks 2,640 of 3,232 Baumarkt niches · −10 vs the category median of 4939
- Market size
- €68K/yr115K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 20 sellers
Flapen Score
Ausgleichsmasse against its category
The dotted line is the Baumarkt average. Past it, Ausgleichsmasse is stronger. Inside it, weaker.
Market
The Ausgleichsmasse market on Amazon at a glance
Shoppers on Amazon Germany searched for Ausgleichsmasse 115K times last year and spent an estimated €68K. The top 5 brands take 97% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €68Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- ausgleichsmasse boden53K searches a year
02 · Price
A sale here is worth €37.72.
Listings sell for €37.72 on average, from €5.25 to €158.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €37.72 that is €9K to €19K a year per listing.
- Average price
- €37.72inside the $15 to $100 sweet spot
- Price range
- €5.25–€158.32
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €9K–€19K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #30 within Baubedarf. It carries 294 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 30%
- Out of stock, average day
- 4.3%
- Average rank
- #30in Baubedarf
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 294per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Ausgleichsmasse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Knauf Bodenausgleichsmasse Fließ-Spachtel Nivellier-Masse Estrich für Boden innen und außen 20-kg
- Price
- €24.05
- Rating
- 4.4/5
- Reviews
- 439
- Age
- 9y ago

Lugato Fliesst & Fertig 5 kg - Selbstverlaufende Bodenausgleichmasse
- Price
- €12.86
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 14y ago

Apollo Baustoffe Atlas SMS 15 Ausgleichsmasse 1-15 mm 25 kg selbstnivellierende Bodenausgleichsmasse NEU
- Price
- €21.86
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 5y ago

ATLAS SMS 30 Ausgleichsmasse selbstverlaufend innen Zementbasis Fließspachtel 3-30mm 25 kg
- Price
- €20.51
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 5y ago

Isolbau Bodenausgleichsmasse 2-20mm CT-C20-F5-25 kg Selbstnivellierende Ausgleichsmasse für Bodenunterlagen im Innenbereich
- Price
- €19.73
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 4y ago
Trending
estimated 90-day click momentum
Isolbau Bodenausgleichsmasse 2-20mm CT-C20-F5-150 kg Selbstnivellierende Ausgleichsmasse für Bodenunterlagen im Innenbereich
- Price
- €158.32
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 4y ago

WO-WE Bodenausgleichsmasse Ausgleichsmasse Nivelliermasse Bodenbeläge - Lichtgrau - 25KG
- Price
- €66.15
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 4y ago

Apollo Baustoffe Atlas SMS 15 Ausgleichsmasse 1-15 mm 25 kg selbstnivellierende Bodenausgleichsmasse NEU
- Price
- €21.86
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 5y ago

ATLAS SMS 30 Ausgleichsmasse selbstverlaufend innen Zementbasis Fließspachtel 3-30mm 25 kg
- Price
- €20.51
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 5y ago

Baufan Alles-Spachtel Weiß 1kg I Zum Ausbessern & Glätten von mineralischen Untergründen wie Putz Beton I Schnell trocknend & gut schleifbar
- Price
- €5.25
- Rating
- 4.2/5
- Reviews
- 1,718
- Age
- 13y ago
Newest
by launch date
Isolbau Bodenausgleichsmasse 2-20mm CT-C20-F5-25 kg Selbstnivellierende Ausgleichsmasse für Bodenunterlagen im Innenbereich
- Price
- €19.73
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 4y ago

Isolbau Bodenausgleichsmasse 2-20mm CT-C20-F5-150 kg Selbstnivellierende Ausgleichsmasse für Bodenunterlagen im Innenbereich
- Price
- €158.32
- Rating
- 4.1/5
- Reviews
- 106
- Age
- 4y ago

WO-WE Bodenausgleichsmasse Ausgleichsmasse Nivelliermasse Bodenbeläge - Lichtgrau - 25KG
- Price
- €66.15
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 4y ago

Apollo Baustoffe Atlas SMS 15 Ausgleichsmasse 1-15 mm 25 kg selbstnivellierende Bodenausgleichsmasse NEU
- Price
- €21.86
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 5y ago

ATLAS SMS 30 Ausgleichsmasse selbstverlaufend innen Zementbasis Fließspachtel 3-30mm 25 kg
- Price
- €20.51
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
20
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Knauf44%
- Apollo Baustoffe21%
- Lugato17%
- Isolbau12%
- Baufan3%
- WO-WE3%
Demand
Ausgleichsmasse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ausgleichsmasse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ausgleichsmasse boden53K/yr
- ausgleichsmasse16K/yr
- bodenausgleichsmasse15K/yr
- nivelliermasse8K/yr
- ausgleichsmasse boden außen3K/yr
- ausgleichsmasse außen4K/yr
- bodenausgleichsmasse selbstverlaufend6K/yr
- boden ausgleichsmasse5K/yr
- fließestrich4K/yr
Reviews and returns
What reviews say buyers love and hate about Ausgleichsmasse
We read the reviews and the return reasons for every product selling here.
“Überzeugt mich so nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ausgleichsmasse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









