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aufputzsteckdose

Skip it

Prices mostly outside the sweet spot ($2.85–$17.07) — this niche doesn't clear our bar today.

Market size 51Growth 23Conversion 62Competition 52Returns 97Price range 15Avg price 17Brand share 25Review moat 41Quality gap 53

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good€287K

€287K/yr · 844K searches

Review moat

Okay2,418.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Avg price

Bad€6.25

avg listing price — sweet spot $15–$100

Price range

Bad€2.85–€17.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, aufputzsteckdose is a €287K/yr Amazon Germany market (844K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

aufputzsteckdose market data

Units sold / yr
60K–80K
avg 1,500–2,000/product
Revenue / yr
€375K–€500K
units × avg price
Conversion rate
5.5%
Avg BSR
#81
Page quality
0%
Prime
96%
Sponsored
89%
Out of stock
0.0%
Avg brand age
49 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

8%

  • REV45%
  • Kopp24%
  • Busch-Jaeger12%
  • PAWBOL6%
  • Miratic3%
  • Legrand2%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top aufputzsteckdose search terms

  • aufputzsteckdose273K/yr
  • steckdose aufputz167K/yr
  • feuchtraum steckdose aufputz76K/yr
  • aufputz steckdosen64K/yr
  • aufputz steckdose52K/yr
  • steckdose aufputz innen44K/yr
  • feuchtraum steckdose31K/yr
  • steckdosen aufputz innen22K/yr
  • feuchtraumsteckdosen aufputz18K/yr
  • steckdose ip4410K/yr
All search terms

Top aufputzsteckdose products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€14K10%€29K15%€43K20%€57K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about aufputzsteckdose

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt37%

“Super Produkt”

Preis-Leistungs-Verhältnis13%

“Preis Leistung ok”

beworben Vs Tatsächliches Produkt11%

“Artikel wie beschrieben, alles bestens, gerne wieder”

Buchse/Anschluss/Stecker9%

“Robuste Außensteckdose mit guter Abdichtung”

Montage/Installation7%

“Leichte Installation”

Stärke5%

“Robust”

Gesamtgröße4%

“Passt”

Design insgesamt3%

“Schönes Design”

Konnektivität – insgesamt2%

“Sehr viel Platz für den Anschluss”

Benutzerfreundlichkeit1%

“Praktisch”

What buyers complain about

Qualität insgesamt34%

“Müll”

Montage/Installation9%

“Installation Zuleitung sehr fummelig”

Materialqualität6%

“Material könnte etwas dicker sein”

Konnektivität – insgesamt5%

“Die beiden Anschlüsse sind nicht verbunden”

Haltbarkeit4%

“günstig halt”

Preis-Leistungs-Verhältnis4%

“Eine so billige,”

Benutzerfreundlichkeit4%

“unbrauchbar”

Defekt Material/Teile3%

“Fehlteile”

Produktzustand3%

“es wurde ein anderer Artikel verwendet.”

Montage2%

“Die Anschlussdrähte werden nicht geklemmt, sondern noch verschraubt”

Top return reasons

Gesamtgröße33%
Qualität insgesamt11%
Defekt Material/Teile9%
Kompatibilität – insgesamt7%
Buchse/Anschluss/Stecker7%
Konnektivität – insgesamt5%
Funktionalität insgesamt4%
Farbe4%
Mechanismus probleme3%
Montage/Installation3%

Common questions

Is aufputzsteckdose profitable to sell on Amazon Germany?
The niche generates €287K/yr across 27 tracked products. 90-day search growth is -4.3%. Flapen's verdict: Skip it (46/100).
How competitive is the aufputzsteckdose niche?
11 brands and 74 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in aufputzsteckdose?
Top complaints mined from reviews: Qualität insgesamt, Montage/Installation, Materialqualität. The return rate is 0.6%.
When does demand for aufputzsteckdose peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the aufputzsteckdose niche?
Listings span €2.85–€17.07; the average listing price is €6.25 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.