Is Aufputzsteckdose profitable to sell on Amazon Germany?

Flapen scores Aufputzsteckdose 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €287K a year across 27 tracked products. Search demand grew -4.3% in the last 90 days.

How competitive is the Aufputzsteckdose niche on Amazon Germany?

11 brands and 74 sellers compete in Aufputzsteckdose on Amazon Germany. The top 5 Aufputzsteckdose products take 54% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Aufputzsteckdose?

Aufputzsteckdose buyers on Amazon Germany complain most about Qualität insgesamt, Montage/Installation, and Materialqualität. An estimated 0.6% of orders come back.

When does demand for Aufputzsteckdose peak?

Search demand for Aufputzsteckdose on Amazon Germany is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Aufputzsteckdose niche?

Aufputzsteckdose sells for €6.25 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.85 to €17.07. The average product has 2,419 reviews, the count a new listing must catch up to.

Aufputzsteckdose

Fail

Prices span $2.85–$17.07, mostly outside the sweet spot, so Aufputzsteckdose is a Fail.

Flapen Score: 46
46 / 100Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size: €287K/yr844K searches / yr
90-day growth: -4.3%search demand this quarter
Competition: 54%top-5 click share · 11 brands · 74 sellers

Flapen Score

Aufputzsteckdose against its category

The dotted line is the Baumarkt average. Past it, Aufputzsteckdose is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Aufputzsteckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Aufputzsteckdose 844K times last year and spent an estimated €287K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €287K a year.

Searches, last 12 months: 844K
Growth, 90 days vs prior 90: -4.3%
Conversion, latest week: 5.5%
Market size, estimated: €287Ka year
Peak month: November1.3× the quietest month
Top search term: aufputzsteckdose273K searches a year

02 · Price

A sale here is worth €6.25.

Listings sell for €6.25 on average, from €2.85 to €17.07. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At €6.25 that is €9K to €13K a year per listing.

Average price: €6.25under the $15 to $100 sweet spot
Price range: €2.85–€17.07
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €9K–€13K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Schalter & Dimmer. It carries 2,419 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #81in Schalter & Dimmer
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 2,419per listing
Listings tracked: 27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Aufputzsteckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

Brand 145%
Brand 224%
Brand 312%
Brand 46%
Brand 53%
Brand 62%
Open — no brand owns it (5 brands, 8%)

Demand

Aufputzsteckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Aufputzsteckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

aufputzsteckdose273K/yr -8.8%5.3% conv.
steckdose aufputz167K/yr +11.8%5.7% conv.
feuchtraum steckdose aufputz76K/yr +21.4%5.3% conv.
aufputz steckdosen64K/yr -17.4%3.5% conv.
aufputz steckdose52K/yr -14.0%4.0% conv.
steckdose aufputz innen44K/yr -35.1%4.9% conv.
feuchtraum steckdose31K/yr +2.7%4.0% conv.
steckdosen aufputz innen22K/yr -15.1%2.7% conv.
feuchtraumsteckdosen aufputz18K/yr -7.6%6.5% conv.
steckdose ip4410K/yr +52.3%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Aufputzsteckdose

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”

34%of negative reviews mention “Qualität insgesamt”

0.6%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Aufputzsteckdose questions

Answered from the same tracked data.

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