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Aufputzsteckdose

prices mostly outside the sweet spot ($2.85–$17.07) — Aufputzsteckdose doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49

Market size 51Growth 23Conversion 62Competition 52Returns 97Price range 15Avg price 17Brand share 25Review moat 41Quality gap 53
This niche Category average · 3,232 niches

Is Aufputzsteckdose profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aufputzsteckdose is a €287K/yr Amazon Germany market (844K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.

Aufputzsteckdose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.3% over the last 90 days and 5.5% of searches end in a purchase.

€287K

revenue / yr

Units sold / yr80K
Search volume / yr-4.3%844K
Conversion rate5.5%
Avg price€6.25

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers11 · 74
Top-5 product click share54%
Open market10%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,419

Top Aufputzsteckdose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€29K€43K€57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

8%

  • REV45%
  • Kopp24%
  • Busch-Jaeger12%
  • PAWBOL6%
  • Miratic3%
  • Legrand2%
  • Open — no brand owns it (5 brands, 8%)

Aufputzsteckdose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume844KCVR5.5%Products27Brands11Top 5 Brands90%OOS Rate0.0%Rating4.4★Reviews2,419Avg BSR#81
23K18KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Aufputzsteckdose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aufputzsteckdose273K/yr
  • steckdose aufputz167K/yr
  • feuchtraum steckdose aufputz76K/yr
  • aufputz steckdosen64K/yr
  • aufputz steckdose52K/yr
  • steckdose aufputz innen44K/yr
  • feuchtraum steckdose31K/yr
  • steckdosen aufputz innen22K/yr
  • feuchtraumsteckdosen aufputz18K/yr
  • steckdose ip4410K/yr

What reviews say buyers love and hate about Aufputzsteckdose

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt37%

Super Produkt

Preis-Leistungs-Verhältnis13%

Preis Leistung ok

beworben Vs Tatsächliches Produkt11%

Artikel wie beschrieben, alles bestens, gerne wieder

Buchse/Anschluss/Stecker9%

Robuste Außensteckdose mit guter Abdichtung

Montage/Installation7%

Leichte Installation

What buyers complain about

75% of reviews
Qualität insgesamt34%

Müll

Montage/Installation9%

Installation Zuleitung sehr fummelig

Materialqualität6%

Material könnte etwas dicker sein

Konnektivität – insgesamt5%

Die beiden Anschlüsse sind nicht verbunden

Haltbarkeit4%

günstig halt

Aufputzsteckdose return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Qualität insgesamt
11%
3Defekt Material/Teile
9%
4Kompatibilität – insgesamt
7%
5Buchse/Anschluss/Stecker
7%

Common Aufputzsteckdose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aufputzsteckdose 46/100 on Amazon Germany — Skip it. The niche generates €287K/yr across 27 tracked products. Search demand moved -4.3% over the last 90 days.
Search demand for Aufputzsteckdose on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.